Five plans.
One per stage of maturity.
The Creative Direction engagement is a monthly subscription that brings together seven layers of commitment: strategic direction, an executive workforce, production capacity, intelligence and data, network strategy, access to Le Club, support and guarantees.
Overview
Five plans · from €2,400 to €78,000 per month.
Entry point
ÉMERGENCE
€2,400
excl. VAT / mo · 3-month min
For brands aspiring to luxury. Restaurant, café, boutique, atelier — €200K to €500K in revenue.
- ·3 personalised digital collaborators
- ·8 posts/month on 1 network · 1 reel/month
- ·1 annual brand film
- ·A foundational editorial canon
First engagement
ATELIER
€5,800
excl. VAT / mo · 6-month min
For established aspirational boutiques and emerging brands, €500K to €3M.
- ·5 personalised digital collaborators
- ·12 posts/month · 2 reels (2 networks)
- ·1 cinematic film per quarter
- ·Le Club entry point + 1 annual dinner
Integrated direction
MAISON
€11,200
excl. VAT / mo · 12-month min
For established brands moving upmarket, €3M to €20M. Couture, hospitality, distillery, jewellery.
- ·7 personalised digital collaborators
- ·24 posts/month · 6 reels (4 networks, 2 languages)
- ·1 cinematic film every two months
- ·Complimentary Member access to Club CerfLand
Multi-channel international
DOMAINE
€22,800
excl. VAT / mo · 12-month min
For multi-channel houses expanding internationally, €20M to €80M. Palaces, distributed couture houses, global perfumery.
- ·10 collaborators + a proprietary virtual influencer
- ·36 posts/month (5 networks, 3 languages)
- ·1 cinematic film per month
- ·Circle membership at the Club + Capital Roundtable
By co-optation
PILOTE
from €78,000
excl. VAT / mo · 18-month min
For global houses and listed groups, €80M and beyond. LVMH brands, Kering brands, Cartier-tier independents.
- ·12 to 17 collaborators + bespoke agents
- ·Unlimited production + 4 broadcast TV spots/yr
- ·A dedicated Premium virtual influencer (perpetual ownership)
- ·Inner Circle at Le Club + monthly briefing with Armin Keshani
How to choose
Four questions to identify your plan.
The right plan follows from four parameters: your current revenue, your growth ambition, your need for advertising production, your relationship to network and capital.
What is your current annual revenue?
- < €500K → ÉMERGENCE
- €500K – 3M → ATELIER
- €3 – 20M → MAISON
- €20 – 80M → DOMAINE
- > €80M → PILOTE
How many networks and languages?
- 1 network, 1 language → ÉMERGENCE
- 2 networks, 1 language → ATELIER
- 4 networks, 2 languages → MAISON
- 5 networks, 3 languages → DOMAINE
- unlimited → PILOTE
What level of production?
- 1 film/yr → ÉMERGENCE
- 1 film/quarter → ATELIER
- 1 film / 2 months → MAISON
- 1 film/month → DOMAINE
- 2 films/month + TV → PILOTE
What relationship to network and capital?
- newsletter → ÉMERGENCE
- Club entry point → ATELIER
- Member, complimentary → MAISON
- Circle + Roundtable → DOMAINE
- Inner Circle → PILOTE
Your answers point to two different plans? The rule is simple: choose the higher plan. You can always step down at the annual renewal. You cannot rebuild after the fact an editorial canon that was not designed at the right level.
Book a conversation to identify the planComparison table
The five plans · layer by layer.
| Criterion | ÉMERGENCE | ATELIER | MAISON | DOMAINE | PILOTE |
|---|---|---|---|---|---|
| Monthly investment | €2,400 | €5,800 | €11,200 | €22,800 | from €78,000 |
| Minimum engagement | 3 months | 6 months | 12 months | 12 months | 18 months |
| Typical client revenue | €200–500K | €500K–3M | €3–20M | €20–80M | €80M + |
| Digital collaborators | 3 | 5 | 7 | 10 | 12–17 + bespoke |
| Social networks | 1 | 2 | 4 | 5 | unlimited |
| Languages | 1 | 1 | 2 | 3 | multi |
| Posts / month | 8 | 12 | 20–24 | 36 | unlimited |
| Cinematic film | 1/yr | 1/quarter | 1 / 2 months | 1/month | 2/month |
| Broadcast TV spots | — | — | — | — | 4/yr |
| Le Club | newsletter | entry point | Member, complimentary | Circle, complimentary | Inner Circle |
| Conversations with Armin Keshani | — | — | 1/yr | 3/yr | monthly |
| Crisis support | — | pre-set plan | 2h activation | 1h war room | 4h war room + 24/7 |
| Certifications mobilised | 4 of 13 | 6 of 13 | 9 of 13 | 11 of 13 | 13 of 13 |
| Saving vs in-house team | −66% | −74% | −76% | −81% | −94% |
Frequently asked
Five points often raised.
Can we start with a lower plan and move up later?+
Yes. It is even the majority path. The canon built in ATELIER transfers to MAISON without starting from scratch.
Can we stop before the end of the minimum engagement?+
No. The minimum engagement is contractual. Deposits paid are non-refundable. This is the condition of service quality.
Are the Stripe Payment Links secure?+
Yes. Stripe is PCI DSS Level 1 certified. No banking data passes through our servers.
What happens at the end of the engagement?+
All assets belong to you. A full handover of files, configurations and editorial canons. You can continue without the Maison — or renew.
Are the prices negotiable?+
No. The published prices are the prices applied. No discount. No negotiation. The plans are designed to be fair.
Which plan, for which house?
A thirty-minute conversation to identify the right plan together. No pressure. With the honesty to point you to a lower plan if it is enough.