Private conference
Ninety minutes, by invitation.
€950per person
1 hr 30·by invitation
- A talk by Armin Keshani
- Summary materials handed over
- A directed question session
The CerfLand Academy
To internalise what the Maison masters.
Led by Armin Keshani — trained at Oxford, Wharton and Bocconi, thirteen verifiable executive programmes — the Academy passes on what the Maison masters. To your teams, and to the directors who want it in their own hands.
Trained at the reference institutions
The Academy is an activity of Maison & Manufacture CerfLand.
Three doors
From the conference to the bespoke programme.
The first contact
Conferences & Masterclasses
A talk by Armin Keshani, to a small circle. The most direct way to take the measure of the method before committing to it.
Private masterclass
Half a day, in workshop.
€2,400per person
half a day·a small group
- A half-day applied masterclass
- A supervised hands-on workshop
- Complete materials and replay access
The flagship programme
The CerfLand Cursus
The complete programme, for directors who want the method in their own hands — eight sessions, six months, a certificate and a network for life.
Flagship programme
The CerfLand Cursus
Eight sessions. Six months. A cohort of peers.
€8,500per person
8 sessions over 6 months · a cohort of 12 to 20 directors
What you take away
- A certificate of completion — The CerfLand Cursus
- A lifelong alumni network
- A biannual alumni newsletter
- A preferential Club Member rate (first year)
Bespoke · in-company
For your teams
The method passed on inside your walls — from the short format to the transformation programme, designed with you, for your committees.
Discipline Workshop
The short format that sets things moving.
€12,000per programme
2 half-days·4 to 12 participants
- An editorial canon v1 produced together
- A 90-day action plan
- A usage manual (32 pages)
Augmented Direction Seminar
One day to grasp the method.
€18,000per programme
1 day·up to 25 participants
- A 3-hour masterclass on Augmented Direction
- A 4-hour production workshop
- A Club dinner included (Paris or Nice)
Executive Education
The transformation programme, over four months.
€48,000per programme
6 sessions / 4 months·8 to 15 participants
- A complete editorial canon (60 to 80 pages)
- An 18-month transformation roadmap
- Individual coaching of key participants
Prices exclude VAT. Conferences and Masterclasses are paid per place; the Cursus on enrolment; in-company programmes on a quotation framed together. Club members have dedicated conditions — see below.
The Cursus · curriculum
Eight sessions. Eight territories.
Each session is a full day; sessions are spaced about three weeks apart. Together they mobilise all thirteen of the Maison’s executive programmes.
I
Critical reading of a brand
A methodology for auditing presence, diagnosing the gaps, leading a reading as a team.
IE · Bocconi
II
The editorial canon
The architecture of a complete canon: identity, lexicon, narrative, visual rules. A practical case.
Bocconi · IE
III
Augmented Direction
Three disciplines, the governance of AI production, the EU AI Act.
Oxford · Vanderbilt · AWS
IV
The digital employee
Designing, deploying and governing a proprietary digital employee — Cerfi and bespoke profession-specific agents.
Vanderbilt · Oxford
V
Large-format production
The six pillars of the Studio, creative briefing, negotiating with media owners, broadcast standards.
Adobe · Wharton
VI
Acquisition & retention
Multi-platform paid acquisition, retention of a UHNW clientele.
Wharton · Meta · Google
VII
Crisis communication
Preparation, managing an active crisis, post-crisis. Anonymised real cases.
Oxford · IE · Wharton
VIII
Network & capital
A structured professional network, an investment dossier, presenting to aligned investors.
Wharton · University of London
Club members
The Academy, as a privilege.
The Club and the Academy answer each other. The conditions reserved for Club members are set out in the initial conversation.
Discover The ClubThe Cursus · calendar
Two cohorts a year.
8 sessions · 6 months
Autumn 2026 cohort
September 2026 — February 2027
8 sessions · 6 months
Spring 2027 cohort
March 2027 — August 2027
Have a programme in mind?
For a Conference, a Masterclass or an in-company programme: a thirty-minute initial conversation. For the Cursus: a short CV and an interview with the Director of the Academy.
Book a conversation