The CerfLand Academy
To internalise what the Maison masters.
The CerfLand Academy passes the Maison’s skills on to your in-house team — heads of communication, leadership teams, executive committees. Four formats. The thirteen advanced strategic accreditations (Executive Credentials) Maison & Manufacture CerfLand draws on are articulated into a coherent curriculum.
Four formats
Workshop · Seminar · Executive Education · Certification.
Short in-company format
Discipline Workshop
from€12,000
Duration: 2 half-days
Audience: 4 to 12 participants
- ·An editorial canon v1 produced together
- ·A 90-day action plan validated at the end of the workshop
- ·A post-workshop usage manual (32 pages)
One day to understand the method
Augmented Direction Seminar
from€18,000
Duration: 1 day
Audience: up to 25 participants
- ·A 3-hour masterclass on Augmented Direction
- ·A 4-hour hands-on production workshop
- ·A Le Club dinner included that evening (Paris or Nice)
In-company programme over 4 months
Executive Education
from€48,000
Duration: 6 sessions over 4 months
Audience: 8 to 15 participants
- ·A complete editorial canon (60–80 pages)
- ·An 18-month transformation roadmap
- ·6 thematic sessions (in person or video)
- ·Individual coaching of key participants
Open cohort · 2 cohorts/yr
CerfLand Certification
from€8,500/person
Duration: 8 sessions over 6 months
Audience: a cohort of 12 to 20 directors
- ·A CerfLand Academy Certification diploma
- ·A lifelong alumni network
- ·A biannual alumni newsletter
- ·A preferential Le Club Member rate (first year)
Curriculum · CerfLand Certification
Eight sessions. Eight territories.
The CerfLand Certification articulates the Maison’s key skills into eight thematic sessions, each a full day (8 hours), spaced about three weeks apart.
- 1
Critical reading of a brand
A methodology for auditing presence. Diagnosing the gaps. Leading a reading as a team.
Source skills:
IE Positioning · Bocconi Luxury Brand Management
- 2
The editorial canon
The architecture of a complete canon: identity, lexicon, narrative, visual rules. A practical case.
Source skills:
Bocconi Luxury Brand Codes · IE Market Research
- 3
Augmented Direction · the method
Three disciplines. The governance of AI productions. EU AI Act 2024.
Source skills:
Oxford AI in Media · Vanderbilt AI Agents · AWS Bedrock
- 4
The digital workforce
Designing, deploying and governing a proprietary digital workforce.
Source skills:
Vanderbilt AI Agents Architecture · Oxford AI Governance
- 5
Large-format advertising production
The six pillars of the Studio. Creative briefing. Negotiating with media owners. Broadcast certifications.
Source skills:
Adobe Marketing Multichannel · Wharton Operations Management
- 6
Luxury acquisition and retention
A multi-platform paid-acquisition strategy. UHNW client retention.
Source skills:
Wharton Marketing · Meta Suite · Google Digital Marketing
- 7
Crisis communication
Pre-crisis preparation. Managing an active crisis. Post-crisis. Anonymised real cases.
Source skills:
Oxford AI Governance · IE Positioning · Wharton Operations
- 8
Network and capital strategy
A structured professional network. An investment dossier. Presenting to aligned investors.
Source skills:
Wharton Corporate Finance · University of London Marketing Strategy
In total, the eight sessions mobilise all thirteen of the Maison’s advanced strategic accreditations.
Calendar 2026-2027
Two cohorts a year.
Autumn 2026 cohort
September 2026 — February 2027
Spring 2027 cohort
March 2027 — August 2027
A training in mind?
For Workshop, Seminar or Executive Education: a 30-minute initial conversation. For Certification: a short CV and a preliminary interview with the Director of the Academy.