Maison & Manufacture · Paris · Monte-Carlo · French Riviera
The Maison.
The French atelier of strategic direction and large-format production for luxury houses.
Strategic direction
We think the brand before we produce it — territory, line, intention. Strategy always precedes the image.
Large-format production
Broadcast films, DOOH, signature campaigns — from concept to broadcast, under one roof, at the luxury standard.
Thirteen executive programmes
A French atelier — Paris · Monte-Carlo · French Riviera — governed by confidentiality, compliance and taste.
Thirteen executive programmes.
One single standard.
Presentation
A house of direction and production, under a single signature.
Maison & Manufacture CerfLand designs the monthly strategic direction of luxury houses and produces in-house the advertising campaigns that deploy it — broadcast films, urban display, metro, airports, magazine press.
For each client house we run a proprietary digital workforce — personalised digital capabilities, operated under human supervision — under the supervision of human seniors. Human art direction, cinematic capture, governed generative capabilities: three disciplines, one atelier.
integrated revenue streams
engagement plans
Team
Five senior functions. A network of selected providers.
A tight in-house team. No intern billed at a senior’s rate. No offshore subcontracting.
Direction of the Maison
Armin Keshani · overall strategic steering
Editorial direction
Canon, line and Creative Direction engagements
Production direction
Film, Studio, art direction
Studio & post-production direction
Editing, colour grading, broadcast certification
Account Direction
Global houses · PILOTE engagements and executive committees
Join the Maison.
The Maison welcomes creative talents — art directors, strategists, luxury copywriters, AI engineers, editorial photographers — who wish to contribute to its making.
Submit an application →The body of knowledge
Executive learning & areas of expertise — from Oxford to Wharton.
More than a wall of logos: here is exactly which programmes, from which institutions, and in which fields — from applied artificial intelligence to brand strategy and the management of luxury.
Artificial intelligence, agents & transformation
University of Oxford · Saïd Business SchoolAI Foundations for Business Professionals
SpecializationUniversity of Oxford · Saïd Business SchoolAI in Media
Specialization
The Wharton School · University of PennsylvaniaAI For Business
Specialization
Vanderbilt UniversityAI Agent Developer
Specialization
GoogleGoogle AI
Professional track
Amazon Web ServicesGenerative AI & AI Agents with Amazon Bedrock
Professional trackStrategy, marketing & growth
The Wharton School · University of PennsylvaniaBusiness Foundations
Specialization
University of LondonBusiness and Marketing Strategies
Specialization
IE Business SchoolMarketing Strategy
SpecializationGoogleGoogle Digital Marketing & E-commerce
Professional track
AdobeAdobe Marketing Specialist
Professional track
MetaSocial Media Marketing
Executive programmeLuxury management & direction
SDA Bocconi · Università BocconiManagement of Fashion and Luxury Companies
Executive courseMarketing Psychology & Neuromarketing
What this foundation becomes, in practice
Strategy & augmented intelligence
Brand direction, artificial intelligence applied to business, neuromarketing — the substance of the Oxford, Wharton and Google programmes.
Management & operational governance
Team leadership, project direction, operational excellence. A house is steered with the rigour of an institution.
Security, secrecy & NDA protocols
Absolute discretion, professional secrecy, mutual NDAs. Your data and your secrets never leave the Maison’s perimeter.
Regulatory framework & applicable law
The frameworks that bind a production: GDPR and European data governance, the EU AI Act, image and neighbouring rights, ARPP recommendations, RGAA accessibility. We design our AI practices in line with GDPR and consistent with the EU AI Act; human governance and AI transparency are built into our approach.
Every programme is verifiable. The corresponding supporting documents are presented under a confidentiality agreement, on request.
Presence
A French signature. An international horizon.
Maison & Manufacture CerfLand operates from France — Paris, Monaco, French Riviera. We work for luxury houses across Europe and beyond.
Our home
Paris · Monte-Carlo · French Riviera.
Our European arc
Geneva · Milan · London · Madrid.
Our global horizon
Dubai · Riyadh · Tokyo · Singapore · Hong Kong · Seoul · New York · Los Angeles · Miami.
Trust & quality
Enforceable contractual commitments.
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Absolute confidentiality
A perpetual mutual NDA signed at engagement
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Data governance
European (EU) hosting; some technical processing outside the EU, under safeguards
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AI transparency
Any assisted production disclosed beforehand
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Enforceable timeframes
Precise contractual guarantees by plan
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Full handover
Assets returned at the end of each engagement
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Regulatory framework
GDPR and EU AI Act: human governance and AI transparency built in
A word from the founder
Why this Maison exists.
Armin Keshani
Founder & Director of the Maison
Paris · Monte-Carlo · French Riviera
I founded Maison & Manufacture CerfLand because I could not find, in the luxury communication market, a structure able to hold art direction, cinematic production and heritage strategy under a single signature.
Too many agencies subcontract. Too many freelancers lack the stack of recognised institutions. Too many groups treat family houses like mass-market brands.
Our commitment is simple: we design and produce in-house, in absolute editorial coherence, in four to six weeks, at a third of the price of the big agencies. Every fee is justified by thirteen verifiable executive credentials. Every deliverable bears a human signature.
If the Maison is right for you, we will say so. If it is not, we will say that too — clearly, without manoeuvre.
Armin Keshani
Founder · Maison CerfLand
Send an enquiry.
A few lines are enough. A Senior Director writes to you personally within twenty-four hours — or honestly tells you that the Maison is not right for you.