Maison & Manufacture · Paris · Monaco · Nice
The Maison.
The French atelier of strategic direction and large-format production for luxury houses.
Strategic direction
We think the brand before we produce it — territory, line, intention. Strategy always precedes the image.
Large-format production
Broadcast films, DOOH, signature campaigns — from concept to broadcast, under one roof, at the luxury standard.
Thirteen executive programmes
A French atelier — Paris · Monaco · Nice — governed by confidentiality, compliance and taste.
Thirteen executive programmes.
One single standard.
Presentation
A house of direction and production, under a single signature.
Maison & Manufacture CerfLand designs the monthly strategic direction of luxury houses and produces in-house the advertising campaigns that deploy it — broadcast films, urban display, metro, airports, magazine press.
For each client house we run a proprietary digital workforce — up to seventeen personalised collaborators — under the supervision of human seniors. Human art direction, cinematic capture, governed generative capabilities: three disciplines, one atelier.
executive programmes
international institutions
integrated revenue streams
engagement plans
Team
Five senior functions. A network of selected providers.
A tight in-house team. No intern billed at a senior’s rate. No offshore subcontracting.
Direction of the Maison
Armin Keshani · overall strategic steering
Editorial direction
Canon, line and Creative Direction engagements
Production direction
Film, Studio, art direction
Studio & post-production direction
Editing, colour grading, broadcast certification
Account Direction
Global houses · PILOTE engagements and executive committees
Join the Maison.
The Maison welcomes creative talents — art directors, strategists, luxury copywriters, AI engineers, editorial photographers — who wish to contribute to its making.
Submit an application →The body of knowledge
Thirteen executive programmes, ten institutions of reference — from Oxford to Wharton.
Not a wall of logos. Here is exactly which programmes, from which institutions, and in which fields — from applied artificial intelligence to brand strategy and the management of luxury.
Applied artificial intelligence
AI Foundations for Business Professionals
Specialization · 3 coursesAI in Media
Specialization · 3 coursesAI For Business
Specialization · 4 coursesAI Agent Developer
Specialization · 6 coursesGoogle AI
Professional track · 7 coursesGenerative AI & AI Agents with Amazon Bedrock
Professional track · 3 coursesStrategy, marketing & growth
Business Foundations
Specialization · 6 coursesBusiness and Marketing Strategies
Specialization · 4 coursesMarketing Strategy
Specialization · 5 coursesGoogle Digital Marketing & E-commerce
Professional track · 8 coursesAdobe Marketing Specialist
Professional track · 5 coursesSocial Media Marketing
Executive programme · 5 modulesLuxury, fashion & house management
Management of Fashion and Luxury Companies
Executive courseMarketing Psychology & Neuromarketing
What this foundation becomes, in practice
Strategy & augmented intelligence
Brand direction, artificial intelligence applied to business, neuromarketing — the substance of the Oxford, Wharton and Google programmes.
Management & operational governance
Team leadership, project direction, operational excellence. A house is steered with the rigour of an institution.
Security, secrecy & NDA protocols
Absolute discretion, professional secrecy, mutual NDAs. Your data and your secrets never leave the Maison’s perimeter.
Regulatory compliance & applicable law
Command of the frameworks that bind a production: GDPR and data sovereignty, the EU AI Act, image and neighbouring rights, ARPP recommendations, RGAA accessibility. Compliance proven, not declared.
Every programme is verifiable. The exhaustive list, with the Coursera verification identifiers, is shared under NDA with prospects who request it.
Presence
A French signature. An international horizon.
Maison & Manufacture CerfLand operates from France — Paris, Monaco, Nice. We work for luxury houses across Europe and beyond.
Our home
Paris · Monaco · Nice.
Our European arc
Geneva · Milan · London · Madrid.
Our global horizon
Dubai · Riyadh · Tokyo · Singapore · Hong Kong · Seoul · New York · Los Angeles · Miami.
Trust & quality
Enforceable contractual commitments.
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Absolute confidentiality
A perpetual mutual NDA signed at engagement
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Data sovereignty
Storage in France or Switzerland exclusively
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AI transparency
Any assisted production disclosed beforehand
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Enforceable timeframes
Precise contractual guarantees by plan
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Full handover
Assets returned at the end of each engagement
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Regulatory compliance
GDPR, EU AI Act, RGAA level AA, ARPP
A word from the founder
Why this Maison exists.
Armin Keshani
Founder & Director of the Maison
Paris · Monaco · Nice
I founded Maison & Manufacture CerfLand because I could not find, in the luxury communication market, a structure able to hold art direction, cinematic production and heritage strategy under a single signature.
Too many agencies subcontract. Too many freelancers lack the stack of recognised institutions. Too many groups treat family houses like mass-market brands.
Our commitment is simple: we design and produce in-house, in absolute editorial coherence, in four to six weeks, at a third of the price of the big agencies. Every fee is justified by thirteen verifiable executive credentials. Every deliverable bears a human signature.
If the Maison is right for you, we will say so. If it is not, we will say that too — clearly, without manoeuvre.
Armin Keshani
Founder · Maison CerfLand
Send an enquiry.
A few lines are enough. A Senior Director writes to you personally within twenty-four hours — or honestly tells you that the Maison is not right for you.