Maison & Manufacture CerfLand

For aligned investors

The best conversations are not found in pitch decks.

Maison & Manufacture CerfLand runs a restricted ecosystem for investors who allocate capital to long-term trajectories — European family offices, former founders redeploying, funds specialised in luxury and lifestyle.

Access is neither public, nor free, nor open. It is by co-optation for the Inner Circle, by invitation for the Capital Roundtable, by negotiated agreement for curated deal flow.

Three distinct openings

Inner Circle · Capital Roundtable · Curated Deal Flow.

Annual co-optation

Inner Circle at Club CerfLand

The most discreet tier of Club CerfLand. Five co-optations a year. Reserved for those who bring as much as they receive — network, expertise, the ability to make introductions. No membership fee — it is the contribution that validates access.

  • ·Quarterly access to the Capital Roundtable
  • ·5 warm introductions per year
  • ·A host role at the Spring Dinners
  • ·The Magazine, bound Prestige edition
  • ·Pre-emption on new Maison CerfLand services
  • ·Monthly conversations with Armin Keshani

By invitation

Quarterly Capital Roundtable

A table of 16 to 20 people — 8 to 12 founder members + 4 to 6 investors. A free-conversation format, no pitch, no slides. Moderated by Armin Keshani and an Inner Circle member.

  • ·March · Paris
  • ·June · Geneva
  • ·September · Milan
  • ·December · French Riviera

Negotiated agreement

Curated Deal Flow

Filtered access to Maison CerfLand client houses in a fundraising phase — pre-Series A to Series C. Pre-selected on editorial trajectory, brand signature and operational rigour.

  • ·A written brief per house (15–25 pages)
  • ·The option of a direct warm introduction
  • ·No structural fee for the investor

Profiles welcomed

Five profiles of aligned investors.

01

European family offices

~1,800 entities · Paris, Geneva, Monaco, Luxembourg, London, Milan, Madrid

02

Funds specialised in luxury and lifestyle

~120 funds with an explicit luxury or lifestyle thesis

03

Former founders redeploying

~250 identified individuals who have exited a luxury house over 10 years

04

Swiss and French private banks

~80 institutions with sought-after exposure to the sector

05

Institutional investors interested in luxury

~150 pension funds, insurers and sovereign wealth funds with luxury allocations

Principles of engagement

Five principles that define our approach.

  1. 01No structural fee to the investor.

    Maison CerfLand revenue comes from client houses via Creative Direction. No commission is taken on deals.

  2. 02No retainer paid to the investor.

    Maison CerfLand pays no investor for an introduction, visibility or time. Reciprocity is through the contribution to the network.

  3. 03Absolute confidentiality.

    A mutual NDA signed at each introduction. No investor is mentioned publicly without their explicit written consent.

  4. 04No conveyor-belt sourcing.

    Maison CerfLand does not push opportunities to an investor who has not asked for them. Introductions are made on request.

  5. 05No conflict of interest on deals.

    Maison CerfLand does not invest directly in its client houses. No parallel investment structure. No side pocket.

Discretion and commitments

What we guarantee investors.

01

No public mention

No investor is mentioned in our public communications, site pages, commercial testimonials or press releases.

02

A mutual NDA at each introduction

Each warm introduction is preceded by a mutual NDA signed by the three parties.

03

Data sovereignty

Your preferences, thesis and privileged contacts are stored in France or Switzerland exclusively.

04

Editorial independence

No investor, whatever their contribution, can steer the content published by The Magazine or The Journal.

Write. We read.

No online form. No public Calendly link. A serious investor writes. Maison CerfLand reads every message received at this address. A reply within 14 business days.

Write to Armin Keshani