Investor dossier

The craft that creates desire. The technology that holds the house.

CerfLand is a French house of creation and technology. One engine conceives and produces — art direction, campaigns, films, images. The other builds and operates the platforms, Cerfi among them: a governed digital employee, in service today.

Where we stand, unrounded

Paying customers

None to date

There is no client revenue to show — and nothing on this page assumes any.

Digital product

In service

Cerfi works on cerfland.fr and on one external test installation.

Creation & production

Own works published

The playable CerfLand Casino universe, the Studio’s brand-face portraits and the house’s image bank. No production invoiced to a client to date.

The Club

Grid published

No membership recorded, no gathering held to date.

Legal operator

Armin Keshani

Sole trader registered in France.

Scope

B2B · France and Europe

Product and site published in French and English.

No client logos, no testimonials, no growth curve. There are none. What follows exists and can be checked.

The house

Two engines, one direction.

Neither is secondary to the other: creation makes the desire, technology holds it over time. One house signs both.

ICreation & Production

Portrait of a couture brand face developed at the Studio, in ivory silk.

The Studio

A couture brand face developed at the Studio.

Art direction, campaign concepts, films and images — from live shooting to AI-native production.

  • Art direction and brand strategy
  • Cinema, television and broadcast films
  • Photography, Reels and social formats
  • Posters and DOOH creative

What this engine produces

  1. Core craft

    Films & large-format campaigns

  2. Interactive

    Sites, applications & brand games

  3. Object

    Signature objects & NFC

Discover the Studio

IIDigital & Platforms

The Cerfi conversation answering a visitor in English, under the house’s own name.

Cerfi and the platforms

This site’s own conversation, as a visitor sees it today.

Sites, applications and operated systems — and Cerfi, the digital employee who is installed on the client’s own domain. “Bespoke Agents” is not a second agent: it is the same Cerfi, deployed for a single craft.

  • Written conversation and in-browser voice
  • Appointments placed in a real calendar
  • Document intake held in quarantine
  • Client workspace, governance and journal

What this engine produces

  1. Flagship product

    Cerfi, the digital employee

  2. Business line

    Bespoke Agents

  3. Operated systems

    Client workspaces & governance

Discover Cerfi

State of build — Cerfi

Cerfi exists. Here is where he lives.

A diagram first, then the client workspace around him, captured in the demonstration house. The figures visible in the captures are demonstration data — they are not activity measurements.

The architecture

One surface, one employee, one connected system.

The visitor speaks on the house’s own site. Cerfi answers. What he books, he books in the house’s real calendar — not in a copy of it.

  1. The conversation surface

    The site chat

    written and voice, in the browser — no telephony, no outbound calls

  2. The employee

    Cerfi

    one, governed by the house and under the house’s own name

  3. The connected system, today

    Google Calendar

    the house’s real calendar, not a copy kept on our side

A diagram. One surface, one system: it shows nothing more, because today there is nothing more.

The client workspace

The command post ships with Cerfi.

Every client house receives its own workspace: messages, requests, appointments, documents received, replies to approve, knowledge, capabilities, languages, voice, autonomy, installations, reports. This is not an internal console — it is the house’s own workspace.

The counters on screen belong to the demonstration house. No real activity is shown.

The command post opens on what needs a decision — including what has failed, and a calendar not yet connected.
Demonstration data

The client’s estate

Several sites, one governance.

Each installation carries its own public key, its authorised domains and its own status. A house can run several — boutique, English storefront, event site — then pause or revoke them from its workspace.

A house’s installations, with the script line and the three steps to place it.
Demonstration data

Real today, without qualification

  1. 01Written conversation, in the visitor’s language
  2. 02In-browser voice — no telephony, no outbound calls
  3. 03Answers drawn from the house’s approved knowledge
  4. 04Real appointments, e-mail verified, placed in a connected calendar
  5. 05Secure document intake, held in quarantine
  6. 06Handover to a person — a complaint always reaches a human
  7. 07Three autonomy modes, set by the house
  8. 08Human approval before anything is sent
  9. 09A complete client workspace, journaled
  10. 10External installation in one line of script
  11. 11A distinct identity per house — brand, tone, languages
  12. 12Commercial onboarding run by hand

Where a conversation can begin

Cerfi is the flagship. He is not the whole house.

A conversation can concern one of these areas, or several. Each is described as it actually stands; none is presented as a financial product.

  • The digital product

    01

    Cerfi and the platforms

    A governed digital employee, and the systems around him: client workspace, governance, journal. He is in service on cerfland.fr and on one external test installation; commercial onboarding is run by hand.

    In service

    No paying customer to date.

  • Editorial brand-face portrait developed at the Studio: gold leaf at the eye, a bicolour camel-and-charcoal suit.

    Creation and production

    02

    The Studio

    Seven ateliers under one direction, from film to visual heritage, and five programmes priced on proposal. Each atelier publishes its entry point; each programme is composed project by project.

    Entry points published

    No production invoiced to date.

  • The stag at a chessboard in the CerfLand Casino salon.

    The house’s own creations

    03

    What the house owns

    The playable CerfLand Casino universe and its four logic games — chess, backgammon, draughts, go — whose opponents are written inside the house; the Studio’s image bank; a named method, Augmented Direction; and the Club’s Magazine.

    Published on the site

    The Magazine: first issue in preparation.

No financial instrument is offered on this page — no shares, no returns, no subscription terms. The form any collaboration might take is discussed directly with Armin Keshani, under a confidentiality agreement.

The difference

One signature, from the idea to its operation.

One quotation. One signature.

  • Both engines under one signature

    The concept, the art direction, the production and the platform that carries the campaign forward stay inside the house. Elsewhere these crafts are usually spread across several suppliers.

  • One digital employee

    One Cerfi, several governed capabilities. No invented personas, no roles that exist only on a web page.

  • The human is never removed

    A complaint always reaches a person. The rule is structural: it cannot be configured away, in any mode.

The client report states what it does not measure before stating what it does.
Demonstration data

A capture of the client report. That page exists in the product before the charts: no invented quota, no estimated amount presented as billed, no satisfaction data inferred.

The model

Published prices, across several lines.

The model rests on published prices: a continuing engagement that brings together strategic direction, production capacity and Cerfi; Studio productions priced per project; and lines of the house that carry their own grid. Every amount below is the one the site already publishes, written the way this site writes figures in English — no rounding, no recalculation.

The continuing engagement, to scale

Linear scale · published monthly price

  1. IIATELIER

    €5,800 excl. VAT / month

    Engagement · 6 months

  2. IIIMAISON

    from €11,200 excl. VAT / month

    Engagement · 12 months

  3. IVDOMAINE

    from €22,800 excl. VAT / month

    Engagement · 12 months

  4. VPILOTE

    from €78,000 excl. VAT / month

    Engagement · contractual

IÉMERGENCE

€8,700 excl. VAT / 90 days

A 90-day entry programme, billed once. It is not on the scale above: it is not the same billing period.

None of these amounts has been invoiced to a client to date. The grid exists; the clientele is still to be built.

Production — The Studio

Per project

Entry point

  • Films & cinematic spots

    30 s cinema video from €2,500 – €4,500 · 2 to 3 weeks

  • Large-format advertising

    Production from €8,500 · media buy invoiced separately

  • Sites & applications

    Signature site from €6,500 · delivered in 3 to 6 weeks

  • Brand games & interactive

    Brand game from €12,000 · delivered in 3 to 5 weeks

  • Signature Objects & NFC

    On proposal · by ten

  • The Égérie

    On proposal · contractual exclusivity

  • Visual heritage

    Sessions from €8,500 · delivered within 4 weeks

The programmes

  • Identity rebuild

    On proposal

  • Integrated 360° suite

    On proposal

  • Seasonal domination

    On proposal

  • Annual domination

    On proposal

  • Permanent presidency

    On proposal

Another published line

Two registers, two ways of being billed: the continuing engagement carries its period and sits on a published scale; Studio production is priced per project — published entry points per atelier, programmes on proposal. “From” marks an entry threshold rather than an average price. The labels come from the commercial registries; no amount is rounded or recalculated here.

See the lines of engagement

No grey area

What is delivered, what is waiting, what we do not claim.

Delivered and in service

07
  • Cerfi, in service on the house’s own site
  • A complete, governed client workspace
  • External installation in one line of script
  • Real appointments and document intake
  • A bilingual public site, French and English
  • Numbered quotations and commercial documents
  • The Studio — own works published: the CerfLand Casino universe and four playable games

Built, waiting

04
  • Invoice issuance — held closed until the VAT regime is settled with the accountant
  • Onboarding a house — run by hand, not yet self-service
  • The Magazine — first issue in preparation
  • The Club — the grid is published; no membership recorded, no gathering or Capital Roundtable held to date

What we do not claim

06
  • No paying customer, no client revenue
  • No telephony, no outbound calls
  • One digital employee, not several
  • Nothing “unlimited”
  • No satisfaction, NPS or revenue data collected
  • No financial instrument: no shares, no returns

What the product says about itself

The autonomy panel counts the active capabilities, the ones always handed to a person, and the ones not yet available.
Demonstration data

A capture of the product. The autonomy panel counts what is active, what stays with a person and what is not yet available — the same rule as the list above, applied at the scale of one house.

Your contact

One person to speak to.

CerfLand is led by Armin Keshani. No investor relations desk, no form, no public booking link on this page. An investor writes; the reply comes from him.

Write to Armin Keshani

What we commit to

No public mention

No investor is named in our communications without their written consent.

Mutual confidentiality

A confidentiality agreement precedes any exchange of documents.

Data governance

European hosting. Some technical processing may involve non-EU providers, under contractual safeguards.

Editorial independence

No contribution steers what the house publishes.