pp. 1-4
Editorial
Armin KeshaniThe issue’s opening. A reading of the moment — what is happening in European luxury, what deserves attention, what deserves silence.
Le Club CerfLand · Quarterly publication
The Magazine.
Four issues a year.
One hundred copies per issue.
Forty hand-bound pages, on Arjowiggins paper. A fine-gold gilded edge for the Cercle editions. Delivered in a French oak case for Inner Circle members. A limited, numbered, signed run.
The Magazine is not sold. It is offered to Club members. It is our way of reminding them, each quarter, at which table they are seated.
First issue · September 2026
The typical contents
Forty pages, nine fixed sections.
Each issue is built on the same architecture: a founder’s editorial, a house portrait, an analysis, a memory, a Capital Roundtable synthesis, a guest op-ed, an atelier notebook, and the next quarter’s agenda.
pp. 5-14
Portrait — House of the quarter
A long interviewTen pages with a client house that has succeeded in moving upmarket. Original photography, an interview transcript, private archives shared with permission.
pp. 15-22
Market analysis
Signed studiesEight pages of in-depth analysis: a sector, a strategy, a groundswell. Verified data, named sources, owned conclusions.
pp. 23-28
Memory — a historical case
Editorial researchSix pages on a house of the past: Vendôme, Worth, 1930s Hermès, the case of a family transmission succeeded or failed. Archives, letters, account books.
pp. 29-32
Capital Roundtable synthesis
Anonymised NDA · anonymisedFour pages of synthesis from our last Capital Roundtable. Seven investors, five founders, two family offices. All under NDA — the synthesis anonymises the names.
pp. 33-36
Guest voices
Op-edFour pages from a guest voice — a writer, a museum curator, an heir, a journalist — on a subject of our choice. With no commercial review.
pp. 37-38
The atelier’s notebook
The Maison teamTwo short pages: what we did last quarter. Films delivered, campaigns launched, travels, encounters.
pp. 39-40
Agenda · upcoming gatherings
CalendarTwo pages: the Club’s next dinners, Capital Roundtables, Armin’s masterclasses, atelier visits. Reservation by return of post.
Our signature section · “House of the quarter”
Ten pages each issue for a house that has risen.
Our strongest editorial commitment: each quarter, ten pages are devoted to a client house that has accomplished a remarkable move upmarket. Original photography, an interview transcript with its leader, authorised private archives. For clients: a lasting recognition. For readers: a school of cases, told by those who lived it.
A family house rising
An inherited brand that decides to move upmarket. Work on the editorial canon, a redesign of the visual signature, structuring the digital workforce. Three years of the road, told.
“We were asked what our positioning was. We understood we first had to find our voice again.”
An heir who transmits
A fifth or sixth generation preparing the handover. Heritage documentation, a Heritage Family Film, a family governance structure. Transmission as an art.
“My father passed me the craft. I pass on the consciousness of the craft.”
A founder redeploying
A founder who has sold, bought back, or is rebuilding after an exit. A Capital Roundtable, warm introductions, a redesign of the brand vehicle. The next chapter.
“Selling is not an end. It is a change of scale.”
For client houses
Being chosen as the “House of the quarter” is an editorial act — not a paid service.
The selection is made by our editorial team, independently of the house’s engagement tier. No purchase option exists. Selected houses pay nothing — on the contrary, they receive twenty additional copies of their issue to offer to their network.
Production · the object
A magazine is also an object. Ours lasts fifty years.
The printed version of the Magazine is produced by a Belgian art printer that has worked for the most demanding couture houses. Forty hand-sewn pages, exceptional textured paper, a fine-gold gilded edge for the Cercle+ editions. A run limited to two hundred copies per issue, hand-numbered.
The printing
- Format230 × 300 mm · editorial book format · 40 hand-sewn pages
- Inside paperArjowiggins Curious Matter white 120 g/m² · textured, fine grain
- Cover paperOld Mill Premium White 300 g/m² · hot-foil stamping
- BindingHand-sewn, natural linen thread · lies flat
- EdgeEdge gilded with 23-carat fine gold on Cercle+ editions
- Printing4-colour offset + Pantone gold 871 · selective varnish on photography
- BookmarkNatural silk ribbon, camel-dyed
- Print runHand-numbered · 200 copies maximum per issue
- ProducerCassochrome art printworks (Wevelgem, Belgium) · ISO 14001
The case · Inner Circle
- CaseSolid French oak case · brass hinges · 250 × 320 × 40 mm
- Inside finishNatural camel-dyed wool felt · silk lining
- PlaqueA brass plaque engraved with the member’s name, inside the lid
- NumberingA serial number engraved on the case edge · 001 to 100
- MakingA partner cabinetmaker atelier · Loire Valley
- DeliveryBy hand in Paris/Monaco/Nice · signature courier elsewhere
The case is delivered once, at the first Inner Circle subscription. With each new issue, it is opened, the previous one removed and kept by the member, the new one placed. The case becomes a private library.
How to receive the Magazine
The Magazine is not sold. It is offered to Club members.
Three levels of access, by the tier of your membership. No newsstand purchase option. No single sale. The Magazine is obtained by becoming a member, or by being a client house on one of our MAISON, DOMAINE or PILOTE engagements — which automatically include the corresponding Club membership.
Club Member
From€390/mo
Magazine included
Digital version only
Read on your Maison space, no download, no authorised capture. An email notification at publication with a direct link.
Club Circle
From€890/mo
Magazine included
Digital + quarterly printed edition
All four paper issues delivered to your address. The same luxury specifications as the Inner Circle edition, without the wooden case.
Inner Circle
By co-optation
Magazine included
Bound Prestige edition + personalised wooden case
Prestige edition: a fine-gold gilded edge, a silk bookmark, hand numbering. A French oak case in your name, delivered at first subscription then enriched each quarter.
Club Member membership is included in the MAISON plan. Circle membership is included in the DOMAINE plan. The Inner Circle is offered to PILOTE clients by annual co-optation.
Editorial commitment
What the Magazine will never do.
- ·
No commercial advertising. No sponsor partners. No bought pages.
- ·
No review by the subjects of the portraits. Each interviewed house signs a publication authorisation — but does not validate the article.
- ·
No mention of a client merely because they pay for the service. Portraits are chosen on the quality of the road, never on the tier.
- ·
No public distribution. The Magazine is not sold at newsstands, nor online, nor distributed outside the Club.
- ·
No content repurposing. The articles are not republished on the internet, nor in the public newsletter. What is printed stays on paper.
To receive the first issue · September 2026
Join the Club CerfLand.
Three membership tiers. All give access to the Magazine. The Circle and the Inner Circle add the printed edition — and, for the Inner Circle, the wooden case.