Media Booking · a Maison CerfLand innovation
Buying advertising space. With no intermediary agency.
We place your advertising — DOOH, metro, TV, airports, cinema, press — across premium French and Riviera media owners.
Need the creative produced? Discover the Studio
Today, a house that wants to advertise on JCDecaux billboards in Paris must find a media agency, wait 2 to 3 weeks for a proposal, negotiate rates and sign with the agency. Total cycle: 12 to 16 weeks.
With Media Booking: you click a format, you see the all-inclusive rate, you sign within 48 hours. The Maison CerfLand margin is shown explicitly: 8 to 15%.
Three radical principles
Published rates. Visible calendars. Disclosed margin.
Published rates
Every rate for the available formats is displayed. Production included, space purchase included, taxes included, Maison CerfLand margin included. No hidden quote.
Visible calendars
For each format, an availability calendar across the next 18 months. You see in real time which weeks are free.
Disclosed margin
The Maison CerfLand margin is stated explicitly on every rate: 8 to 15% by volume. No hidden commission. Transparency is our radical choice.
Six families of formats
From JCDecaux billboards to the TF1 spot.
Urban DOOH
JCDecaux · Clear Channel · Mediatransports
Billboards, 100 to 1,000 faces across major French cities and the French Riviera. Premium large-format displays.
from
32 K€ to 220 K€ / 14-day wave
French Riviera premium
JCDecaux Riviera · Clear Channel Sud · local networks
Saint-Tropez, Monaco, Cannes, Nice, Antibes, Saint-Jean-Cap-Ferrat. High-season summer displays and Cannes Film Festival campaigns.
from
28 K€ to 180 K€ / 14-day wave
Metro · RATP
Lumino · Hyperaffichage · Tunnels
Lumino (200 premium sites) or Hyperaffichage (500 platforms). A captive audience of 4 to 8 M journeys/day.
from
45 K€ to 220 K€ / 14-day wave
Broadcast television
TF1 · M6 · Canal+ · France TV
Broadcast-ready 15- to 60-second spots. Local or national waves.
from
8 K€ local to 250 K€ national
Airports
CDG · Orly · Nice · Lyon · Marseille · Monaco heliport
International arrival halls, VIP lounges, jet bridges. A captive UHNW and high-income audience. Nice Côte d'Azur included.
from
45 K€ to 220 K€ / 14-day wave
Yachting & ports
Marina Saint-Tropez · Port Hercule Monaco · Vieux-Port Cannes
Port displays, advertising paddleboards, harbour-office screens. A captive summer UHNW audience.
from
22 K€ to 95 K€ / 14-day wave
Cinema
UGC · Pathé · Médiavision · Palais Cannes
Pre-roll across UGC theatres, Pathé Salle Or, premium independent cinema networks. Cannes Film Festival screening on request.
from
12 K€ to 45 K€ / 14-day wave
Magazine press
Madame Figaro · Vogue · AD · Monocle · Monaco Madame
Full or double-page placements in French and international luxury magazines. Riviera edition available.
from
18 K€ to 65 K€ per insertion
Detailed rates · Urban DOOH
Billboards · Street furniture · Hyperaffichage.
| Format | Coverage | Production | Space purchase | Total | Margin |
|---|---|---|---|---|---|
| Billboards JCDecaux 100 faces · Paris · 7 days | Paris | 14,000 € | 32,000 € | 53,000 € | 12% |
| Billboards JCDecaux 300 faces · Paris + ring · 14 days | Greater Paris | 18,000 € | 78,000 € | 117,000 € | 13% |
| Billboards JCDecaux 500 faces · 3 major cities · 14 days | Paris + Lyon + Marseille | 24,000 € | 125,000 € | 187,000 € | 13% |
| Billboards JCDecaux 1,000 faces · 6 major cities · 14 days | Nationwide | 32,000 € | 195,000 € | 287,000 € | 14% |
| Clear Channel street furniture, 300 premium faces | Paris signature | 16,000 € | 65,000 € | 96,000 € | 13% |
| Mediatransports Hyperaffichage, 200 panels, 14 days | Paris + Lyon | 22,000 € | 110,000 € | 160,000 € | 14% |
Detailed rates · French Riviera
Saint-Tropez · Monaco · Cannes · Nice.
Our historic territory. Maison & Manufacture CerfLand is based in Nice. Our teams know every billboard site, every harbour screen, every strategic square of the French and Monegasque Riviera — from the Cannes Film Festival to the Monaco Grand Prix, by way of the Saint-Tropez summer.
| Format | Coverage | Production | Space purchase | Total | Margin |
|---|---|---|---|---|---|
| Billboard display · Saint-Tropez · 14 days | Place des Lices + Port + Pampelonne | 12,000 € | 38,000 € | 58,000 € | 13% |
| Display · Monaco · Port Hercule + Casino · 14 days | Monte-Carlo signature | 18,000 € | 62,000 € | 92,000 € | 14% |
| Display · Cannes · Croisette + Palais · 14 days | Full Croisette | 15,000 € | 52,000 € | 78,000 € | 13% |
| Display · Nice · Promenade des Anglais · 14 days | Promenade + Old Nice | 11,000 € | 34,000 € | 52,000 € | 12% |
| Full Riviera circuit, 4 cities · 14 days | Saint-Tropez + Cannes + Nice + Monaco | 32,000 € | 145,000 € | 215,000 € | 14% |
| Cannes Film Festival · 12-day activation | May · Palais and Croisette access | 38,000 € | 175,000 € | 255,000 € | 15% |
| Monaco Grand Prix · 7-day activation | May · circuit + Casino + Port | 45,000 € | 195,000 € | 285,000 € | 15% |
| Marina yachting · 14 days · 3 ports | Saint-Tropez + Port Hercule + Vieux-Port Cannes | 22,000 € | 85,000 € | 128,000 € | 14% |
Cannes Film Festival (May) and Monaco Grand Prix (May) rates are booked on application from November of the previous year. Limited capacity.
Detailed rates · Paris Metro · RATP
Lumino · Hyperaffichage · Tunnels.
| Format | Coverage | Production | Space purchase | Total | Margin |
|---|---|---|---|---|---|
| Lumino 200 premium sites · 14 days | Central stations | 14,000 € | 65,000 € | 83,500 € | 12% |
| Hyperaffichage 500 platforms · 14 days | Full network | 22,000 € | 145,000 € | 199,000 € | 14% |
| Tunnel 30s video display · 14 days | Premium tunnels | 18,000 € | 75,000 € | 108,500 € | 14% |
| Lumino + Hyperaffichage + Tunnels · 14 days | Paris saturation | 38,000 € | 235,000 € | 315,000 € | 14% |
How to book
Four steps. Forty-eight hours.
Select format + dates
5 min
You choose a format and select your dates. The all-inclusive total rate displays immediately.
Automatic quote
24h
A detailed quote sent with date confirmation, technical specifications and production terms.
Electronic signature
24h
You sign the quote (DocuSign). First deposit of 50% by transfer or Stripe.
Production + display
4 to 6 wks
Production launched immediately after the deposit. Display on your chosen dates. Reporting provided within 15 days of the campaign ending.
Book your space
A campaign in mind? See the rates.
All rates published. All availability visible. The Maison CerfLand margin shown. Booked in 48 hours.