Maison & Manufacture CerfLand · Paris · Monaco · Nice
A presence
worthy of
your house.
The French atelier that conceives and produces, under one roof, the advertising campaigns of Europe's luxury houses.
Three crafts, one house. No pitch process.
Our position
Five families of players share the luxury-communication market. None combines what the Maison brings together.
“Cartier, Hermès, Chanel, Bulgari, Dior and Loewe appear on Parisian billboards and air their spots at 9 p.m. Those campaigns cost two to six hundred thousand euros each and pass through three successive agencies over twelve to twenty weeks.
We conceive and produce them in-house, in absolute editorial coherence, in four to six weeks, at a third of the price.
And every fee is justified by twenty verifiable professional certifications.”
Strategy before image
We read the brand before we produce it — territory, line, intention. Direction precedes the picture, always.
Production under one roof
Broadcast films, DOOH, signature campaigns — from concept to broadcast, in-house, with absolute editorial coherence.
Governed intelligence
Seventeen owned digital collaborators, generative capabilities — all governed by a senior human who signs off on every sensitive decision.
It is precisely this combination that defines the Maison CerfLand position.
Lines of engagement
Five plans. One per stage of maturity.
From the brand aspiring to luxury to the global house. Each plan gathers seven layers: strategic direction, an executive workforce, production capacity, intelligence and data, network strategy, access to The Club, support and guarantees — from 2,400 €/month to bespoke houses beyond 15,000 €/month.
The Club
The CerfLand Club is not a network. It is an infrastructure.
A hundred members at most. Four gatherings a year, in places chosen for their silence. An investor base maintained month after month — European family offices, former founders redeploying, capital aligned over horizons that outlast the fiscal year.
One enters by invitation. One stays by contribution. One leaves with grace when the moment comes.
A hundred members
No more. One enters by invitation, stays by contribution, leaves with grace.
Four gatherings a year
In places chosen for their silence. Capital that thinks beyond the fiscal year.
An investor base
European family offices and former founders redeploying — maintained month after month.
Absolute discretion
No client named publicly without written consent. France or Switzerland for data.
Member access (390 €/mo) is included in the MAISON plan, Circle access (890 €/mo) in the DOMAINE plan; the Inner Circle is offered to PILOTE clients by co-optation.
The Workforce
A digital team that never leaves the house.
Seventeen owned digital collaborators, tailored to your house from the very first euro. Chosen names, precise roles, delimited access, defined reporting cadences. All governed by a senior CerfLand human who signs off on sensitive decisions.
Eleven further specialists available by plan: Hostess, Herald, Notary, Media Manager, Customer Acquisition, Financial Intelligence, Investor Relations, Stock Sentiment, Bid Hunter, an owned Virtual Influencer, and up to three bespoke agents created for PILOTE.
The Studio
Cinematic productions. Broadcast TV advertising. Urban DOOH.
Beyond everyday communication: brand films, broadcast-ready TV spots, large-format DOOH campaigns, metro displays, metal NFC Signature cards, owned virtual models.
Human art direction. Governed generative capabilities. One house, one signature.
Cinematic films & spots
From a 15-second cut to a 5-minute manifesto film.
Broadcast advertising
TV, DOOH, metro, airports, cinema, magazine press.
Signature objects & NFC
Metal cards, leather cases, fine stationery, NFC plaques.
Virtual influencers
Owned models of your house, voice-synced in multiple languages.
Visual heritage
Product photography, leadership portraits, real-estate dossiers.
AI-readiness audit
A full diagnostic for deploying an AI workforce.
Augmented Direction is our proprietary method. Three disciplines, one atelier: human art direction is carried entirely by our production director; traditional cinematic capture is deployed when the project calls for it; governed generative capabilities multiply production without diluting it.
The Method
Read before producing.
Three movements. Three disciplines. A signature that does not drift.
Read
We study the house before producing anything — its territory, its silence, what deserves attention.
Direct
Human art direction holds the line. The intention is set before a single frame is captured.
Produce
Governed generative capabilities multiply production without diluting it. One house, one signature.
What you actually pay
An honest comparison — for an established brand with fifteen million in revenue.
| Model | Annual cost | What you get |
|---|---|---|
| In-house team (5 people) | 285,000 €/yr | Five humans who can leave, fall ill, forget the brief. No integration of functions. |
| French luxury agency | 168–250,000 €/yr | A rotating team for whom you are not the most important client. No Club. No Studio. |
| Maison CerfLand · MAISON | 134,400 €/yr | Monthly strategic direction + 7 digital collaborators 24/7 + integrated production + complimentary Club Member access + 13 certifications mobilised. |
Three-year differential: between one hundred ten thousand and five hundred thousand euros saved, depending on the model replaced — plus access to the Club and the stack of twenty certifications.
The Maison
A team of five senior collaborators, a network of eight to twelve external partners, and Armin Keshani at the helm.
Twenty professional certifications obtained between 2024 and 2026 from ten internationally recognised institutions.
20 certifications · 10 institutions · roughly 1,200 hours of verifiable training
First step
Let's talk about what your presence should actually produce.
Not a sales pitch. A structured exchange, thirty minutes, to understand your situation and determine the right form.
If Maison CerfLand is not right for you, we will tell you.