Human art direction
Concept, script, casting, art direction. This layer stays one hundred percent human. It carries the signature of the Maison.
100% human
The Method
Read before
producing.
Three disciplines, one atelier. A proprietary method that produces in four to six weeks what the market spends fifteen to twenty on.
Augmented Direction
Our proprietary method.
Maison & Manufacture CerfLand brings three disciplines under one roof. Mastering all three at once is what sets our method apart from classic agencies and AI-first agencies alike.
Traditional cinematic capture
On-location shooting, physical talent, broadcast equipment — Sony Venice and ARRI Alexa. For campaigns that demand the absolute authenticity of a place or a presence.
Real capture
Governed generative capabilities
The most advanced generative engines on the market, governed by our artistic direction — in service of the gesture, never in its place. They multiply production without diluting it. Every use is disclosed.
Governed, disclosed
A classic agency masters only the first. An AI-first agency masters only the third. The Maison masters all three under one discipline.
The cycle
Three movements. Three disciplines.
Every engagement follows the same order: we read before we write, and we write before we produce. No stage is skipped.
- Written document
Reading
A serious diagnostic of your presence. What holds. What is missing. What harms. A written document of twelve to one hundred twenty pages depending on the plan.
- Editorial canon
Architecture
Building the right form. The right scope. The right line. The right cadence. An editorial canon of twenty to one hundred fifty pages depending on the plan.
- Into service
Deployment
Cerfi brought into service. Production. Continuous supervision. Monthly adjustments. A regular editorial committee with the Maison’s management.
Three to six weeks to deliver what the market spends fifteen to twenty on — with no editorial dilution between successive agencies.
The first 90 days
Here is what happens in practice.
Five dated milestones, from the first meeting to the first report read by your executive committee.
Day 1 to 3
Launch session
A ninety-minute launch session with the founder. The engagement framework is signed. First deposit. Mutual NDA signed.
Week 1
Audit delivered
A document of twelve to one hundred twenty pages depending on the plan. Gaps, refusals and priorities identified. Dated and signed delivery.
Week 2 to 3
Cerfi design
Your digital employee is personalised: name, face and register chosen with you, tone calibrated, validation rules set. A first editorial canon submitted for your approval.
Week 4
Operational deployment
Cerfi installed on your site, approved knowledge loaded. First ninety-day calendar validated with you. First production launched.
Month 2 to 3
Continuous production
Monthly editorial committee established. First publications. First ninety-day KPI report, designed to be read by your executive committee.
Governance
Who decides what.
No sensitive decision is left to the digital employee. A human chain of validation frames every sensitive output. The client retains a full right of revision within the window set by their plan.
Routine social publishing
- Who validates
- The Maison + client
- Before publishing
- Yes — weekly validation block
Press release
- Who validates
- The Maison + client
- Before publishing
- Yes — systematic validation
Cinematic production
- Who validates
- The Maison + client
- Before publishing
- Yes — validation at every stage
Paid advertising campaign
- Who validates
- The Maison + client
- Before publishing
- Yes — budget and creative validation
Crisis communication
- Who validates
- Armin Keshani + client
- Before publishing
- Priority activation
Cerfi and bespoke agent configuration
- Who validates
- The Maison + client
- Before publishing
- Yes — initial and quarterly validation
AI transparency
Any production assisted by generative AI is disclosed to the client beforehand. The client retains a right of veto at every stage. AI-generated faces are noted in the legal mentions of the deliverable.
We design our AI practices in line with the GDPR and consistent with the EU AI Act; human governance and AI transparency are built into our approach. A policy aligned with the CerfLand Charter of Augmented Direction.
Read the Quality CharterThe next move
One initial conversation is enough to begin.
Thirty minutes, complimentary. No commitment, no sales pitch. To determine the right plan — or to tell you honestly that the Maison is not right for you.