For Houses
Whatever your scale.
From the brand aspiring to luxury to the global listed house, Maison & Manufacture CerfLand serves any house that places its relationship to time, to rigour, and to its signature above immediate return.
No sector catalogue. No segmentation by category. A single grid — that of your maturity.
Four levels of maturity
Not a sector grid. A grid of maturity.
A luxury house is defined by its rigour, its relationship to time, its signature — not by its sector. We distinguish four levels of maturity, each with its own challenges, rhythm and appropriate communication investment.
The emerging house
Typical revenue: 200 K€ to 3 M€
You have passed the early years of survival. Your clientele is here — demanding, loyal, attentive. Now you want to structure your presence without growing too fast, without diluting what makes you true.
Suited plan
ÉMERGENCE (2,400 €/mo) or ATELIER (5,800 €/mo)
The established house moving upmarket
Typical revenue: 3 M€ to 20 M€
You have proven your economics. You have proven your product. What remains is to build what the next generation of clients will see of you — your endurance, your permanence, your place in the long run.
Suited plan
MAISON (11,200 €/mo)
The multi-channel house expanding internationally
Typical revenue: 20 M€ to 80 M€
You orchestrate several channels, several markets, several lines. The complexity exceeds what an under-resourced in-house communications team can hold. You need an extended team, a multi-market architecture, aligned access to capital.
Suited plan
DOMAINE (22,800 €/mo)
The global house or listed group
Typical revenue: 80 M€ and beyond
You operate at international scale. A structured executive committee. Communication stakes that bear on your share price as much as on your editorial signature.
Suited plan
PILOTE (from 78,000 €/mo) or a bespoke house (from 15,000 €/mo)
How we serve a house
Three inflexible principles, whatever your level.
One house per engagement
We do not engage two directly competing client houses within the same geography and category. For each engagement, your house receives the full concentration of a team.
Reading before production
No content leaves before we have read your brand. The Read-{14/21/28/30/45} audit precedes all production. The editorial canon validates the signature. Only then comes deployment.
Full handover at the end
All assets produced remain your property — canons, agent configurations, content IP, bespoke agents, a virtual influencer where applicable. No retention is possible.
A typical client trajectory
How a house grows with us.
| Trajectory | Typical timeframe | Common trigger |
|---|---|---|
| Level I (ÉMERGENCE) → ATELIER | 12–24 months | Revenue > 500 K€ · team structuring |
| ATELIER → Level II (MAISON) | 12–24 months | Revenue > 3 M€ · premium channel opening |
| MAISON → Level III (DOMAINE) | 18–36 months | Revenue > 20 M€ · second-market opening |
| DOMAINE → Level IV (PILOTE) | 24–48 months | Revenue > 80 M€ · IPO · acquisition |
A trajectory can also be slower, or stop at one level. Not every house wants to become global. Permanence at one level, held to a standard, is a respectable trajectory.
Which plan for your house?
Thirty minutes with a Senior Director to identify the right level of maturity and the right plan.