Operating principle
Autonomy under governance.
Total personalisation
Each collaborator receives a proper name chosen by you. Tone, lexicon and validation rules calibrated to your brand from day one.
Delimited access scope
No collaborator has access to more than their role requires. CRM, financial data, private contacts — access is assigned to the mission.
Regular reporting
Each collaborator generates a contractually defined report: daily, weekly or monthly by role.
The Standard Workforce
Nine collaborators for the daily presence.
The operational base of the Workforce. Everyday digital presence, reception, social management, press watch, editorial compliance.
Cerfi
Digital concierge
Answers visitors 24/7 in several languages. Qualifies leads, passes the full context to your team.
Included in
All plans
Atelier Manager
Production coordinator
Coordinates the editorial calendar. Distributes the work. Presents the weekly plan for block validation.
Included in
All plans
Voice Secretary
After-hours switchboard
Answers phone calls outside business hours in 3 to 5 languages. A written report with transcription.
Included in
ATELIER · MAISON · DOMAINE · PILOTE
Hostess
Digital reception
Welcomes new visitors via a discreet popup. Qualifies interest. Multiplies the conversion rate by 2 to 3.
Included in
ATELIER · MAISON · DOMAINE · PILOTE
Héraut
Social media manager
Publishes validated content. Monitors mentions. Flags weak signals — journalist comments, influential accounts.
Included in
All plans (1 to unlimited networks by plan)
Émissaire
External representative
Steps into public conversations where your brand is mentioned. Filters commercial opportunities.
Included in
MAISON · DOMAINE · PILOTE
Echo
Press watcher
Monitors up to 500 press sources. A 4-page weekly press brief. 2 to 5 editorial-inclusion opportunities/month.
Included in
MAISON · DOMAINE · PILOTE
Notaire
Guardian of editorial compliance
Checks every published piece against your rules, GDPR, consumer law, ARPP. Legally archives with timestamping.
Included in
DOMAINE · PILOTE
Régie Manager
Media interface
Interfaces with JCDecaux, Clear Channel, TF1 Publicité, France TV. Tracks campaigns, negotiates renewals, flags opportunities.
Included in
DOMAINE · PILOTE
Collaborators for strategic missions.
Acquisition, investor relations, financial intelligence, crisis management — à la carte or included with your plan.
See the Advanced Workforce→The Advanced Workforce
Eight collaborators for the strategic missions.
Available standalone (à la carte) or included by plan. Acquisition, investor relations, financial intelligence, crisis management, market surveillance, embodied digital presence.
Atelier Virtual Influencer
Bespoke · DOMAINE option
Creation
A virtual image-bearer, owned by your house.
What is included
- 200 poses per year
- Monolingual voice
- A coherent visual identity
- AI disclosed in legal notices
Maison Premium Virtual Influencer
PILOTE · DOMAINE option
Creation
The premium embodiment: direct, multilingual, unlimited presence.
What is included
- 4 languages
- Direct interaction with the audience
- An unlimited image library
- Perpetual ownership
Customer Acquisition
DOMAINE · PILOTE
from
Multi-platform advertising orchestration, steered by cost of acquisition.
What is included
- Meta, Google & LinkedIn Ads
- Continuous CAC optimisation
- Weekly reporting
CAC
−20 to −40%
Horizon
6 months
Investor Relations
PILOTE · listed house
from
Investor relations for listed houses.
What is included
- Quarterly reports
- Earnings-call preparation
- AMF · SEC · FCA compliance
Financial Intelligence
PILOTE
from
In-depth competitive financial intelligence.
What is included
- 15 direct competitors monitored
- A 12-page weekly financial brief
- Weak-signal detection
Stock Sentiment
PILOTE · listed house
from
Real-time perception of your stock.
What is included
- Real-time monitoring
- Weak-signal detection
- Perception alerts
Crisis Communication
PILOTE
from
A crisis unit that never sleeps.
What is included
- First public message in under 2h
- International press coordination
- 24/7/365 watch
Bid Hunter
DOMAINE option · PILOTE
from
The hunt for public and private tenders.
What is included
- BOAMP & private-market watch
- Initial dossier preparation
- Opportunity qualification
Personalisation
Each collaborator bears a name you choose.
Cerfi can be called Bertrand, Léontine, Mireille, or any other first name that fits your house’s identity. Voice Secretary can take the name of a departed member of your family line. Atelier Manager can inherit the first name of your house’s founder.
“For the house Atelier Saint-Roch, our seven collaborators are called: Mireille (Voice Secretary), Vincent (Atelier Manager), Bertrand (Cerfi), Camille (Hostess), Adrien (Héraut), Léa (Émissaire), Marc (Echo). Seven French first names chosen with Madame V., the director, in month 2.
Three months later, the in-house team at Atelier Saint-Roch speaks of “Bertrand” and “Mireille” as if they were flesh-and-blood colleagues. That integration is what changes everything.”
Governance & ethics
How we govern your Workforce.
01Systematic human validation on sensitive decisions
No digital collaborator publishes a press release, reacts to a controversy, or releases strategic information without the explicit validation of a human Senior Director.
02Disclosure of artificial intelligence
Any production assisted or generated by AI is disclosed to the client beforehand. AI-generated faces are noted in the legal notices of the deliverable.
03Strict access scope
No collaborator has access to more than their role requires. Access is defined by contract and auditable.
04Sovereign storage
All data processed by the Workforce is stored in France or Switzerland exclusively. No storage in third countries without prior agreement.
05Regulatory compliance
EU AI Act 2024 · GDPR 2018 · French Data Protection Act · ARPP directive.
Which Workforce for your house?
A thirty-minute conversation to identify the three to seventeen collaborators that would serve your house.