Operating principle
Autonomy under governance.
Total personalisation
Each collaborator receives a proper name chosen by you. Tone, lexicon and validation rules calibrated to your brand from day one.
Delimited access scope
No collaborator has access to more than their role requires. CRM, financial data, private contacts — access is assigned to the mission.
Regular reporting
Each collaborator generates a contractually defined report: daily, weekly or monthly by role.
The Standard Workforce
Eight collaborators for the daily presence.
The operational base of the Workforce. Everyday digital presence, reception, social management, press watch, editorial compliance.
Cerfi
Digital concierge
Answers visitors 24/7 in several languages. Qualifies leads, passes the full context to your team.
Included in
All plans
Atelier Manager
Production coordinator
Coordinates the editorial calendar. Distributes the work. Presents the weekly plan for block validation.
Included in
All plans
Hostess
Digital reception
Welcomes new visitors via a discreet popup. Qualifies interest. Multiplies the conversion rate by 2 to 3.
Included in
ATELIER · MAISON · DOMAINE · PILOTE
Héraut
Social media manager
Publishes validated content. Monitors mentions. Flags weak signals — journalist comments, influential accounts.
Included in
All plans (networks by plan)
Émissaire
External representative
Steps into public conversations where your brand is mentioned. Filters commercial opportunities.
Included in
MAISON · DOMAINE · PILOTE
Echo
Press watcher
Monitors up to 500 press sources. A 4-page weekly press brief. 2 to 5 editorial-inclusion opportunities/month.
Included in
MAISON · DOMAINE · PILOTE
Notaire
Guardian of editorial compliance
Checks every published piece against your rules, GDPR, consumer law, ARPP. Legally archives with timestamping.
Included in
DOMAINE · PILOTE
Régie Manager
Media interface
Interfaces with media owners and authorised intermediaries (TV, out-of-home, transport, press) on quotation. Tracks campaigns, negotiates renewals, flags opportunities.
Included in
DOMAINE · PILOTE
Voice Secretary
Switchboard
Intelligent Voice Secretary — v1.5 roadmap. Not included in the Workforce delivered today. Availability is subject to technical assessment, integration and validation.
Status
v1.5 roadmap
Collaborators for strategic missions.
Acquisition, investor relations, financial intelligence, crisis management — à la carte or included with your plan.
See the Advanced Workforce→The Advanced Workforce
Eight collaborators for the strategic missions.
Available standalone (à la carte) or included by plan. Acquisition, investor relations, financial intelligence, crisis management, market surveillance, embodied digital presence.
Atelier Virtual Influencer
Bespoke · DOMAINE option
Creation
A virtual image-bearer, owned by your house.
What is included
- 200 poses per year
- Monolingual voice
- A coherent visual identity
- AI disclosed in legal notices
Maison Premium Virtual Influencer
PILOTE · DOMAINE option
Creation
The premium embodiment: direct, multilingual, continuous presence.
What is included
- 4 languages
- Direct interaction with the audience
- An extensive image library
- Perpetual ownership
Customer Acquisition
DOMAINE · PILOTE
from
Multi-platform advertising orchestration, steered by cost of acquisition.
What is included
- Meta, Google & LinkedIn Ads
- Continuous CAC optimisation
- Weekly reporting
CAC
−20 to −40%
Horizon
6 months
Investor Relations
PILOTE · listed house
from
Investor relations for listed houses.
What is included
- Quarterly reports
- Earnings-call preparation
- AMF · SEC · FCA compliance
Financial Intelligence
PILOTE
from
In-depth competitive financial intelligence.
What is included
- 15 direct competitors monitored
- A 12-page weekly financial brief
- Weak-signal detection
Stock Sentiment
PILOTE · listed house
from
Real-time perception of your stock.
What is included
- Real-time monitoring
- Weak-signal detection
- Perception alerts
Crisis Communication
PILOTE
from
A crisis unit that never sleeps.
What is included
- First public message in under 2h
- International press coordination
- 24/7/365 watch
Bid Hunter
DOMAINE option · PILOTE
from
The hunt for public and private tenders.
What is included
- BOAMP & private-market watch
- Initial dossier preparation
- Opportunity qualification
Personalisation
Each collaborator bears a name you choose.
Cerfi can be called Bertrand, Léontine, Mireille, or any other first name that fits your house’s identity. Atelier Manager can inherit the first name of your house’s founder.
Illustrative scenario — configuration example, not a reference to a real customer.
A house on the MAISON plan might name its workforce as follows: Vincent (Atelier Manager), Bertrand (Cerfi), Camille (Hostess), Adrien (Héraut), Léa (Émissaire), Marc (Echo). Six first names chosen with you, matched to your house’s identity.
Governance & ethics
How we govern your Workforce.
01Systematic human validation on sensitive decisions
No digital collaborator publishes a press release, reacts to a controversy, or releases strategic information without the explicit validation of a human Senior Director.
02Disclosure of artificial intelligence
Any production assisted or generated by AI is disclosed to the client beforehand. AI-generated faces are noted in the legal notices of the deliverable.
03Strict access scope
No collaborator has access to more than their role requires. Access is defined by contract and auditable.
04European (EU) hosting
Your data is hosted on European (EU) infrastructure. Some technical processing (including AI) may involve non-EU providers under contractual safeguards — see our privacy policy.
05Regulatory framework
We design our AI practices in line with GDPR and consistent with the EU AI Act; human governance and AI transparency are built into our approach. Reference frameworks: GDPR 2018 · EU AI Act 2024 · French Data Protection Act · ARPP directive.
Which Workforce for your house?
A thirty-minute conversation to identify the directed digital capabilities that would serve your house.