The Club · by invitation
One hundred members.Not one more.
You enter by invitationYou stay by contributionYou leave out of decency
By invitation
CerfLand
Club
One hundred members at most. A single Club. Four gatherings a year, by invitation.
Three membership tiers
Member · Cercle · Inner Circle.
Each tier defines the intensity of your engagement and the depth of your access to the network.
Member
Access to the four annual gatherings, the digital Magazine (first issue in preparation), and one annual strategic conversation with Armin Keshani.
What this entry carries
- Access to the 4 annual gatherings
- The Club Magazine · digital (first issue in preparation)
- The Journal · open access
- 1 conversation with Armin Keshani · 1h/yr
- 12-month engagement
€390excl. VAT per month · 12-month minimumRequest an invitationRecommended
Cercle
Everything in Member + an annual Capital Roundtable, warm introductions, a quarterly printed Magazine (first issue in preparation), 3 annual conversations with Armin Keshani.
What this entry carries
- A host role at the dinners
- 1 Capital Roundtable invitation/yr
- 2 warm introductions/yr
- The Magazine · quarterly printed edition (first issue in preparation)
- 3 conversations with Armin Keshani/yr
- Pitch refinement · 1 session/yr
€890excl. VAT per month · 12-month minimumRequest an invitation
The entry that cannot be bought
Inner Circle
By co-option.
By annual co-option only. 5 places a year. A quarterly Capital Roundtable, 5 warm introductions/yr, monthly conversations with Armin Keshani.
What this entry carries
- Annual co-option (5 places/yr)
- A quarterly Capital Roundtable
- 5 warm introductions/yr
- Pitch refinement · 3 sessions/yr
- The Magazine · bound Prestige edition (first issue in preparation)
- Monthly conversations with Armin Keshani
- Pre-emption on new services
Four annual gatherings
Four gatherings a year.
The opening dinner
No keynote. Eight people per table, one theme per table. Moderated by an Inner Circle member.
The masterclass
An invited figure — a writer, the founder of a historic house, a museum curator — shares their territory. 30 to 50 people.
The founders’ forum
The longest gathering of the year: 18 to 24 people, 48 hours in residence.
The annual closing
A cocktail, a short reading, and the Maison CerfLand Prize.
Investor Connect
A curated base, not just another directory.
Identifying the investors genuinely aligned with a luxury house takes continuous analytical work — not one more export.
Investor Connect is the Club’s curated investor base: European family offices and funds selected and qualified by the Maison, continuously enriched. Every introduction is made by name, prepared, and preceded by a mutual NDA — never a mass list.
| Criterion | Member | Cercle | Inner Circle |
|---|---|---|---|
| Scope | European family offices & funds | Extended scope · Europe + UK | International scope, tailored |
| Movement watch | Periodic briefing | Continuous briefing | Priority alerts |
| Identities | Anonymised profiles | Named under NDA | Named + prepared direct introductions |
| Access | Reading | Reading + dedicated selections | Direct accompaniment by the Maison |
The composition and depth of the base evolve continuously; exact access is set out in the Club’s terms. No member data is ever used commercially.
Discretion and commitments
Six contractual guarantees to members.
Contractual commitment
Absolute confidentiality of the membership
No public directory of members. No public mention without explicit written consent.
A mutual NDA at each introduction
Every warm introduction is preceded by a mutual NDA signed by the three parties.
Off-the-record for the Capital Roundtable
No photos, no recordings, no post-event press release.
No commercial use of member data
Profiles, preferences and introductions never leave the Club.
Editorial independence of the Magazine and the Journal
No member can steer the content published.
The option to withdraw within 30 days
At any time, on a simple written request. Full data deletion within 30 days.
If the spirit of the Club
speaks to you.
A first 30-minute conversation with Armin Keshani, complimentary and with no commitment. No pressure. With the honesty to tell you whether the Club is right for you — or whether it is not.