Creations

Fictional scenarios. Modelled approaches.

The profiles below are modelled scenarios, built by the Maison to show a trajectory under direction. The figures are illustrative: they describe no actual engagement and are attributed to no one.

Three scenarios

What a house works on under direction.

MAISON

Level II house

Independent watchmaking

Revenue of the house

≈€7M

12–18 month horizon

What the work covers

Strategy and campaign territory of the house
Editorial direction of the Instagram presence, aimed at a premium audience
The director’s voice on LinkedIn
Cerfi as concierge, under the house’s governance

Fictional scenario — illustrative figures

DOMAINE

Level III house

Artisanal manufacture

Revenue of the house

≈€40M

12–18 month horizon

What the work covers

Continuous multi-channel campaign: quarterly hero piece, monthly short formats
Continuous editorial direction of social channels
The house’s voice across several markets
An Égérie drop, carried by the same production pool

Fictional scenario — illustrative figures

PILOTE

Level IV house

European group

Revenue of the house

>€300M

12–18 month horizon

What the work covers

Dedicated direction and production capacity under contractual allocation
Multi-market presence, in France and internationally
A voice addressed to a premium 25–35 clientele
A written proposal for the house, never a rate card

Fictional scenario — illustrative figures

Fictional scenarios built to illustrate an approach — no real client.

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