The engagements

Five engagements. One relationship per stage.

A Maison engagement is not a grid: it is a relationship. Production capacity is a unified pool — never a deliverable counter.

Why five?

Because a house does not ask the same thing at its birth, on its way upmarket, and at the height of its reach.

These are not five products set side by side: it is one relationship at five intensities. You join at the rung that matches where you stand — and you climb the day the house itself has climbed.

Step onto the ladder Which relationship for your house?

The five plans

From a direction taking shape to an entrusted house.

One rung at a time. The room changes, the price is set down, and what rises lights up — nothing to compare from memory.

Compare the five at a glance

The five rungs

Choose a rung — the room changes with it.

RUNG 1 / 5

ÉMERGENCE

Starting point

ForBrands reaching for luxury — restaurant, café, boutique, atelier.

€8,700excl. VAT / 90 days

90 days

Kick-off programme

Start with ÉMERGENCE

Payment terms

ÉMERGENCE — €8,700 excl. VAT settled in three instalments: 50% (€4,350 excl. VAT) on signature, 25% (€2,175 excl. VAT) on day 31, 25% (€2,175 excl. VAT) on day 61. The button opens payment of the first instalment.

What the Maison carries at this rung

Direction kick-off
Cerfi installation
First content
Monthly report
Upgrade credit towards MAISON or DOMAINE

What Cerfi operates

Professional — governed welcome and real appointments in your calendar.

Intensity of the relationship

The detail of this relationship

Ninety days to give direction to a brand aspiring to luxury: the signature is written, Cerfi is installed, the first pieces appear. A one-time programme — and if the relationship continues, it becomes an upgrade credit towards MAISON or DOMAINE.

One-time programme — 90 founding days, then freedom (and an upgrade credit if the relationship continues).

Continuous campaign — not included at this stage
Priority activation — not included
Cerfi Professional
Upgrade credit: €725 excl. VAT/month for 12 months towards MAISON or DOMAINE (≥ 12-month commitment, contractual terms).

RUNG 2 / 5

ATELIER

ForEstablished boutiques and emerging brands.

€5,800excl. VAT / month

6-month minimum engagement

First continuous engagement

Start with ATELIER

What the Maison carries at this rung

Strategic direction
Production capacity — flexible unified pool
Continuous campaign — shared pool
1 priority activation per year (best-effort)
Operations & governance

What Cerfi operates

Advanced — real appointments, secure documents and brand email confirmations.

Intensity of the relationship

The detail of this relationship

The first continuous engagement: an editorial rhythm that settles, a direction that watches, production that follows your house’s calendar — never counting deliverables, always holding a line.

Designed over 6 months — the time an editorial rhythm takes to settle and produce its effect.

Continuous campaign included — shared production pool, never double-counted
1 priority activation per year (best-effort)
Cerfi Advanced

RUNG 3 / 5

MAISON

Recommended

ForHouses moving upmarket — couture, hospitality, distillery, fine jewellery.

from €11,200excl. VAT / month

12-month minimum engagement

Integrated direction

Start with MAISON

What changes on the way up

Strategic direction & campaign territory — New at this rung
Production capacity — flexible unified pool
Continuous campaign — shared pool
2 priority activations per year (best-effort) — New at this rung
The Club — access by invitation (Member) — New at this rung

Carried from the rung below

What Cerfi operates

Direction — full operations: appointments, documents, email, governed communications, reports.

Intensity of the relationship

The detail of this relationship

Integrated direction: your house entrusts its presence to the atelier — strategy, campaign territory, flexible production capacity, operations and governance, with Cerfi as concierge. The Club opens, by invitation.

Designed over 12 months — the horizon of a real move upmarket, not a one-off action.

Continuous campaign included — shared production pool, never double-counted
2 priority activations per year (best-effort)
Cerfi Direction
The Magazine — digital edition (first issue in preparation)

RUNG 4 / 5

DOMAINE

ForHouses radiating internationally — palace hotels, distributed couture, global perfumery.

from €22,800excl. VAT / month

12-month minimum engagement

Multi-market direction

Start with DOMAINE

What changes on the way up

Strategic direction & campaign territory
Production capacity — flexible unified pool
Continuous multi-channel campaign — shared pool — New at this rung
4 priority activations per year (best-effort) — New at this rung
The Club — Cercle access — New at this rung

Carried from the rung below

What Cerfi operates

Direction + — full operations: appointments, documents, email, governed communications, reports.

Intensity of the relationship

The detail of this relationship

For houses radiating across markets: a continuous multi-channel campaign carried by the same unified pool — quarterly hero piece, monthly short formats, Égérie drop — and the Club’s Cercle access. Intensive direction, never diluted.

Designed over 12 months — a continuous campaign is built, not sprinted.

Continuous campaign included — shared production pool, never double-counted
4 priority activations per year (best-effort)
Cerfi Direction +
The Magazine — quarterly print edition (first issue in preparation)

RUNG 5 / 5

PILOTE

By invitation

ForGlobal houses and groups, by invitation only.

from €78,000excl. VAT / month

contractual engagement

Exceptional relationship

Request a proposal

What changes on the way up

Dedicated direction — New at this rung
Dedicated capacity — contractual allocation — New at this rung
Dedicated priority activation (best-effort) — New at this rung
The Club — Inner Circle admission, by co-option — New at this rung
The Magazine — bound Prestige edition (first issue in preparation) — New at this rung

Carried from the rung below

What Cerfi operates

Signature — a Signature deployment: scope, persona and governance written with you.

Intensity of the relationship

The detail of this relationship

The exceptional relationship: dedicated direction, dedicated capacity under contractual allocation and a written proposal for your house, never a rate card. PILOTE opens access to the Inner Circle admission process. Membership remains subject to co-option.

Contractual relationship — written with you, never a rate card.

Continuous campaign included — shared production pool, never double-counted
Dedicated priority activation (best-effort, transparent overage)
Cerfi Signature
The Magazine — bound Prestige edition (first issue in preparation)

Cerfi by plan

The higher the relationship, the deeper the concierge operates.

Governed welcome and answers grounded in your approved knowledge at every rung. Then, as the relationship rises: real appointments in your calendar, spoken conversation, documents received in the encrypted vault, governed communications, reports.

A higher rung never removes anything from the one below.

The command post opens on what needs a decision — including what has failed, and a calendar not yet connected. — Demonstration data

The same digital employee, at different scopes.

Command post — the decision, as the Maison sees it. Operator interface shown in French.

A reply prepared by Cerfi and held for approval: the customer’s request, the drafted answer, the reason — “sensitive action — your approval triggers an operation” — and the validation time remaining. — Demonstration data

The plan

Hover or tap a rung.

The same Cerfi at every rung: what rises is the operated scope.

MAISON

Cerfi Direction

Operated by the Maison

The Maison takes over the operation: governed communications, reports, command — Cerfi stops being a tool and becomes an operated service.

What this rung adds

Voice — spoken conversation in the browser, interruptible
Governed communications (consented, approved)
Honest steering reports
Prepared and operated by the Maison

Everything before is carried forward — a higher rung never removes anything.

Discover Cerfi

Operational scope: Governed welcome on your site · Answers grounded in your approved knowledge · Real appointments in your calendar · Voice — spoken conversation in the browser, interruptible · Documents received in the encrypted vault · Email confirmations in your brand · Governed communications (consented, approved) · Honest steering reports
Governance & approvals: Three autonomy modes — automatic, semi-automatic, manual; anything sensitive passes through a human in every mode — every decision journaled
Knowledge & context: Approved knowledge directed and maintained by the Maison, continuously
Capacity & intensity: Rising intensity — continuous campaign (unified pool), 2 priority activations/yr
Preparation & care: Prepared, tuned and followed by the Maison
Usage frame: A monthly usage frame that grows with the plan — a higher frame, followed by the Maison — enforced server-side before every reply, transparent, never silently degraded

Compare

What each relationship really contains.

Production capacity is a unified pool, consumed transparently: reserved, produced, delivered. Example outputs are indicative, never contractual counters.

Reading

Two readings: the whole grid, or only the rungs where something moves.

Engagement

One-time programme · 90 days

6-month minimum engagement

12-month minimum engagement

Contractual engagement — on proposal

Production capacity

Flexible unified pool

Dedicated pool — contractual allocation

Continuous campaign

Included — shared pool

Priority activation

1 priority activation per year (best-effort)

2 priority activations per year (best-effort)

4 priority activations per year (best-effort)

Dedicated priority activation (best-effort, transparent overage)

Cerfi

Cerfi Professional

Cerfi Advanced

Cerfi Direction

Cerfi Direction +

Cerfi Signature

The Club

The Club — access by invitation (Member)

The Club — Cercle access

The Club — Inner Circle admission, by co-option

The Magazine

The Magazine — digital edition (first issue in preparation)

The Magazine — quarterly print edition (first issue in preparation)

The Magazine — bound Prestige edition (first issue in preparation)

Upgrade credit

€725/month × 12 towards MAISON/DOMAINE

IStarting point

ÉMERGENCE

€8,700excl. VAT / 90 days

One-time programme · 90 days

Engagement: One-time programme · 90 days
Production capacity: Flexible unified pool
Continuous campaign: Not included
Priority activation: Not included
Cerfi: Cerfi Professional
The Club: Not included
The Magazine: Not included
Upgrade credit: €725/month × 12 towards MAISON/DOMAINE

ATELIER

€5,800excl. VAT / month

6-month minimum engagement

Engagement: Changes from the rung below — 6-month minimum engagement
Production capacity: Flexible unified pool
Continuous campaign: Changes from the rung below — Included — shared pool
Priority activation: Changes from the rung below — 1 priority activation per year (best-effort)
Cerfi: Changes from the rung below — Cerfi Advanced
The Club: Not included
The Magazine: Not included
Upgrade credit: Not included

IIIRecommended

MAISON

from €11,200excl. VAT / month

12-month minimum engagement

Engagement: Changes from the rung below — 12-month minimum engagement
Production capacity: Flexible unified pool
Continuous campaign: Included — shared pool
Priority activation: Changes from the rung below — 2 priority activations per year (best-effort)
Cerfi: Changes from the rung below — Cerfi Direction
The Club: Changes from the rung below — The Club — access by invitation (Member)
The Magazine: Changes from the rung below — The Magazine — digital edition (first issue in preparation)
Upgrade credit: Not included

DOMAINE

from €22,800excl. VAT / month

12-month minimum engagement

Engagement: 12-month minimum engagement
Production capacity: Flexible unified pool
Continuous campaign: Included — shared pool
Priority activation: Changes from the rung below — 4 priority activations per year (best-effort)
Cerfi: Changes from the rung below — Cerfi Direction +
The Club: Changes from the rung below — The Club — Cercle access
The Magazine: Changes from the rung below — The Magazine — quarterly print edition (first issue in preparation)
Upgrade credit: Not included

VBy invitation

PILOTE

from €78,000excl. VAT / month

Contractual engagement — on proposal

Engagement: Changes from the rung below — Contractual engagement — on proposal
Production capacity: Changes from the rung below — Dedicated pool — contractual allocation
Continuous campaign: Included — shared pool
Priority activation: Changes from the rung below — Dedicated priority activation (best-effort, transparent overage)
Cerfi: Changes from the rung below — Cerfi Signature
The Club: Changes from the rung below — The Club — Inner Circle admission, by co-option
The Magazine: Changes from the rung below — The Magazine — bound Prestige edition (first issue in preparation)
Upgrade credit: Not included

The gold mark shows what changes from the rung below.

What never changes

Four rules that are identical from the first rung to the fifth.

The capacity: A unified production pool, consumed transparently — never a deliverable counter.
Cerfi: The same Cerfi at every rung: what rises is the operated scope, never a different intelligence.
The exit: At the end of the engagement everything belongs to you: files, configurations, editorial canons.
Payment: Stripe, certified PCI DSS Level 1. No banking data ever passes through our servers.

Which relationship?

Four questions to place your house.

One answer per question. The bearing that appears simply counts the plans your answers point to — then takes you to its rung on the ladder.

01Where is your house in its story?

02What presence ambition?

03What production intensity?

04What relationship to network and capital?

Your bearing

0 / 4

Answer one question — a bearing appears here.

Indicative guidance — the exact plan is confirmed in conversation, never by an automatic scale.

Going further

The detail, if you want it.

Each rung already unfolds its own relationship. Here, the duration to scale, the reason those durations exist, and the contract questions — folded away.

The duration, to scale

ÉMERGENCEOne-time programme · 90 days
ATELIER6-month minimum engagement
MAISON12-month minimum engagement
DOMAINE12-month minimum engagement
PILOTEContractual engagement — on proposal

The minimum duration is contractual and deliberate: it is what lets us refuse improvisation — and owe you a real result.

The engagement, explained

Because a house is not built in thirty days.

The time of the method

The first weeks lay the foundation: diagnosis, editorial canon, rhythm. What the market then sees — coherence, aura — is the compounded effect of that foundation, never a one-off stunt.

A system, not deliverables

We do not count posts: we hold a line. Production capacity is a directed flexible pool — it follows your house’s calendar, not a contractual counter.

A clean exit

At the end of the engagement, everything belongs to you: files, configurations, editorial canons. You may continue without the Maison — or renew. The engagement carries the work; it holds no one.

Frequently asked

Can we start on a lower plan and move up later?

Yes. It is the majority path. The canon built in ATELIER transfers to MAISON without starting over.

Can we stop before the end of the minimum engagement?

No. The minimum engagement is contractual. Deposits are non-refundable. That is the condition of service quality.

Are payments secure?

Yes. Payments run through Stripe, certified PCI DSS Level 1. No banking data ever passes through our servers.

What happens at the end of the engagement?

Every asset belongs to you. Files, configurations and editorial canons are handed back in full. You may continue without the Maison — or renew.

Are prices negotiable?

No. Published prices are applied prices, and they are not negotiated: the plans are designed to be fair. Club membership benefits are governed by their own terms.

If none of the five fits

A single commissioned service, a wholly bespoke arrangement, or membership on its own: three routes that commit you to no plan.

The Studio (single services)Bespoke The Club

The conversation

The published price is the applied price.

It is not negotiated: the plans are designed to be fair, and Club membership benefits are governed by their own terms. At the end of the engagement everything belongs to you: files, configurations, editorial canons.

Book a conversation Discover the method

Thirty minutes is usually enough to place the right plan — and to tell you honestly if the Maison is not the right answer.