Maison & Manufacture CerfLand
Plans

Five relationships.
One per maturity stage.

A Maison engagement is not a grid: it is a relationship — strategic direction, campaign territory, flexible production capacity, operations, governance and Cerfi. Capacity is a unified pool, never fixed deliverable counts.

The path

From a direction taking shape to an entrusted house.

Three first relationships, one principle: the plan states the intensity of the relationship — never a deliverable counter.

ÉMERGENCE

Ninety days to give direction to a brand aspiring to luxury: the signature is written, Cerfi is installed, the first pieces appear. A one-time programme — and if the relationship continues, it becomes an upgrade credit towards MAISON or DOMAINE.

Amorçage de directionInstallation CerfiPremiers contenusRapport mensuel

Cerfi Professional

Upgrade credit: €725 excl. VAT/month for 12 months towards MAISON or DOMAINE (≥ 12-month commitment, contractual terms).

8,700 € excl. VAT / 90 days

One-time programme — 90 founding days, then freedom (and an upgrade credit if the relationship continues).

One-time programme · 90 days

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ATELIER

The first continuous engagement: an editorial rhythm that settles, a direction that watches, production that follows your house’s calendar — never counting deliverables, always holding a line.

Strategic directionCampaign territory & continuityFlexible production capacityOperationsGovernanceCerfi

Cerfi Advanced

5,800 € excl. VAT / month

Designed over 6 months — the time an editorial rhythm takes to settle and produce its effect.

6-month minimum engagement

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MAISON

Recommended

Integrated direction: your house entrusts its presence to the atelier — strategy, campaign territory, flexible production capacity, operations and governance, with Cerfi as concierge. Le Club opens, by invitation.

Strategic directionCampaign territory & continuityFlexible production capacityOperationsGovernanceCerfi

Cerfi Direction · Le Club — access by invitation (Member)

from 11,200 € excl. VAT / month

Designed over 12 months — the horizon of a real move upmarket, not a one-off action.

12-month minimum engagement

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The upper register

Two exceptional relationships.

DOMAINE

from 22,800 € excl. VAT / month

Designed over 12 months — a continuous campaign is built, not sprinted.

12-month minimum engagement

For houses radiating across markets: a continuous multi-channel campaign carried by the same unified pool — quarterly hero piece, monthly short formats, Égérie drop — and the Club’s Cercle access. Intensive direction, never diluted.

  • Continuous campaign included — shared production pool, never double-counted
  • 4 priority activation(s) per year (best-effort)
  • Cerfi Direction + · Le Club — Cercle access
  • Le Magazine — quarterly print edition
Engage the planSpeak with the Maison

DIRECTION PRIVÉE

from 78,000 € excl. VAT / month

Contractual relationship — written with you, never a rate card.

Contractual engagement — on proposal

The exceptional relationship: dedicated direction, dedicated capacity under contractual allocation, the Inner Circle — and a written proposal for your house, never a rate card. By co-optation.

  • Continuous campaign included — shared production pool, never double-counted
  • Dedicated priority activation (best-effort, transparent overage)
  • Cerfi Signature · Le Club — Inner Circle
  • Le Magazine — bound Prestige edition
Engage the planSpeak with the Maison

The engagement, explained

Why these durations? Because a house is not built in thirty days.

Our plans are not content packs nor one-month agency actions: they are growth systems — direction, rhythm, production, governance — whose effect compounds month after month. The duration is not a commercial constraint: it is the condition of the result.

I

The time of the method

The first weeks lay the foundation: diagnosis, editorial canon, rhythm. What the market then sees — coherence, aura — is the compounded effect of that foundation, never a one-off stunt.

II

A system, not deliverables

We do not count posts: we hold a line. Production capacity is a directed flexible pool — it follows your house’s calendar, not a contractual counter.

III

A clean exit

At the end of the engagement, everything belongs to you: files, configurations, editorial canons. You may continue without the Maison — or renew. The engagement carries the work; it holds no one.

The minimum duration is contractual and assumed: it is what lets us refuse improvisation — and owe you a real result.

Cerfi by plan

The higher the relationship, the deeper the concierge operates.

Each plan installs Cerfi at a different level — not another robot, but a deeper operational scope, prepared and governed differently.

The plan

Cerfi Direction

Operated by the Maison

The Maison takes over the operation: governed communications, reports, command — Cerfi stops being a tool and becomes an operated service.

What this step adds

  • Governed communications (consented, approved)
  • Honest steering reports
  • Telegram command (on configuration)
  • Prepared and operated by the Maison

Everything before is carried forward — a higher step never removes anything.

Operational scope
Governed welcome on your site · Answers grounded in your approved knowledge · Real appointments in your calendar · Documents received in the encrypted vault · Email confirmations in your brand · Governed communications (consented, approved) · Honest steering reports · Telegram command (on configuration)
Governance & approvals
Four adjustable autonomy modes; the sensitive passes through a human in every mode — every decision journaled
Knowledge & context
Approved knowledge directed and maintained by the Maison, continuously
Capacity & intensity
Rising intensity — continuous campaign (unified pool), 2 priority activation(s)/yr
Preparation & care
Prepared, tuned and followed by the Maison
Usage frame
A monthly usage frame that grows with the plan — a higher frame, followed by the Maison — enforced server-side before every reply, transparent, never silently degraded
Intelligence
Standard Intelligence today, for every plan — the higher levels’ architecture is ready (typed model classes in the foundation); their activation follows model routing: roadmap, never a model promise

Today, every level runs on Standard Intelligence — solid reasoning, grounded answers, full governance. Higher intelligence levels belong to the roadmap; the depth of higher formulas is first operational and strategic, never a model promise.

Compare

What each relationship really contains.

Choose a plan — its real contents compose before your eyes. Production capacity is a unified pool consumed transparently (reserved · produced · delivered); example outputs are indicative, never contractual counters.

MAISON

from 11,200 € excl. VAT / month

Price
from 11,200 € excl. VAT / month
Engagement
12-month minimum engagement
Production capacity
Flexible unified pool
Continuous campaign
Included — shared pool
Priority activation
2 priority activation(s) per year (best-effort)
Cerfi
Cerfi Direction
Le Club
Le Club — access by invitation (Member)
Le Magazine
Le Magazine — digital edition
Upgrade credit
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Full comparative view (table)
ÉMERGENCEATELIERMAISONDOMAINEDIRECTION PRIVÉE
Price8,700 € excl. VAT / 90 days5,800 € excl. VAT / monthfrom 11,200 € excl. VAT / monthfrom 22,800 € excl. VAT / monthfrom 78,000 € excl. VAT / month
EngagementOne-time programme · 90 days6-month minimum engagement12-month minimum engagement12-month minimum engagementContractual engagement — on proposal
Production capacityFlexible unified poolFlexible unified poolFlexible unified poolFlexible unified poolDedicated pool — contractual allocation
Continuous campaign—Included — shared poolIncluded — shared poolIncluded — shared poolIncluded — shared pool
Priority activation—1 priority activation(s) per year (best-effort)2 priority activation(s) per year (best-effort)4 priority activation(s) per year (best-effort)Dedicated priority activation (best-effort, transparent overage)
CerfiCerfi ProfessionalCerfi AdvancedCerfi DirectionCerfi Direction +Cerfi Signature
Le Club——Le Club — access by invitation (Member)Le Club — Cercle accessLe Club — Inner Circle
Le Magazine——Le Magazine — digital editionLe Magazine — quarterly print editionLe Magazine — bound Prestige edition
Upgrade credit€725/month × 12 towards MAISON/DOMAINE————

How to choose

Four questions to situate your relationship.

The right plan follows from your house's moment, presence ambition, production intensity and relationship to network and capital.

Indicative guidance — the exact plan is confirmed in conversation, never by an automatic scale.

Where is your house in its story?

  • Direction taking shape → ÉMERGENCE
  • First continuous engagement → ATELIER
  • Established move upmarket → MAISON
  • Multi-market expansion → DOMAINE
  • Group & global reach → DIRECTION PRIVÉE

What presence ambition?

  • Establish the presence → ÉMERGENCE
  • Structure the rhythm → ATELIER
  • Direct the presence → MAISON
  • Multi-market reach → DOMAINE
  • Dedicated direction → DIRECTION PRIVÉE

What production intensity?

  • One-off kick-off → ÉMERGENCE
  • Regular cadence → ATELIER
  • Continuous production → MAISON
  • Intensive production → DOMAINE
  • Dedicated capacity → DIRECTION PRIVÉE

What relationship to network and capital?

  • Public presence → ÉMERGENCE
  • Public presence → ATELIER
  • Le Club · Member → MAISON
  • Le Club · Cercle → DOMAINE
  • Inner Circle → DIRECTION PRIVÉE

Beyond the plans

Independent services & universes.

The full public grid
Founders & StartupsPremium BusinessesThe AcademyFor FamiliesBespokeLe ClubThe Studio (single services)

Frequently asked

Five direct answers.

Can we start on a lower plan and move up later?

Yes. It is the majority path. The canon built in ATELIER transfers to MAISON without starting over.

Can we stop before the end of the minimum engagement?

No. The minimum engagement is contractual. Deposits are non-refundable. That is the condition of service quality.

Are payments secure?

Yes. Payments run through Stripe, certified PCI DSS Level 1. No banking data ever passes through our servers.

What happens at the end of the engagement?

Every asset belongs to you. Full restitution of files, configurations and editorial canons. You may continue without the Maison — or renew.

Are prices negotiable?

No. Published prices are applied prices. No discounts. No negotiation. The plans are designed to be fair.

Which relationship, for which house?

Thirty minutes of conversation is usually enough to situate the right plan — and to tell you honestly if the Maison is not the right answer.

Book a conversationDiscover the method