CerfLand Studio
The Studiounder one roof
What you see is only the surface. Walk the light across it — the work is underneath.
Move the mouse to reveal the work
The Studio, in motion
An image is not described.
Scroll: four verbs, in the order the Studio holds them — from the first word to the last format.
- WriteThe text
- DirectThe frame
- ProduceThe light
- DeliverThe formats
Motion is not an effect.
It is a direction.
The ateliers
Seven ateliers, one direction.
Pick an atelier: what it produces, when you choose it, and where it begins.
Atelier I
Films & cinematic spots
From the short manifesto to the brand documentary — broadcast-ready, full rights, every channel.
Matte, camera marks and the cutting timeline — a drawn plate: what the Studio delivers, before there is an image.
What it produces
- Manifesto film
- 30 s spot
- Brand documentary
- Social capsules
- Motion identity
When
For a launch, a public statement, a house anniversary.
Entry point
30 s cinema video from €2,500 – €4,500 · 2 to 3 weeks
See the creations — Films & cinematic spotsAtelier II
Large-format advertising
TV, DOOH, metro, airports, cinema, press. The Studio produces; Reservation Media buys the space, margin shown.
A large-format face under its projector — a drawn plate: no billboard is photographed here.
What it produces
- TV spot
- Urban display
- Transport & airports
- Cinema
- Press
When
To hold the public space for a whole season.
Entry point
Production from €8,500 · media buy invoiced separately
Reservation Media — Large-format advertisingAtelier III
Sites & applications
From the signature site to the operating platform: design, art direction, development, go-live.
Our test bench, Maison Aurelia: a site designed and built here — not a client house.
What it produces
- Signature site
- Bespoke site
- Immersive experience
- Application MVP
- Platform
When
For a house whose site no longer says what it has become.
Atelier IV
Brand games & interactive
Playable mechanics in the house’s own colours: competitions, serious games, 3D worlds.
A playable CerfLand Casino scene: the doors open onto the salon.
What it produces
- Competition
- Serious game
- 3D world
- Playable salon
When
To make an audience play rather than listen.
Atelier V
Signature Objects & NFC
Metal cards with an NFC chip, leather cases, fine stationery — designed by the Maison, made with selected specialist partners according to the project.
Brushed steel, engraving and an NFC arc — a drawn plate: no piece is photographed here.
What it produces
- Stainless steel
- Solid PVD brass
- Fine woods
- 24-carat gold
- Leather case
When
For what is handed over in person: an invitation, a member card, a case.
Atelier VI
The Égérie
A proprietary brand face for your campaigns and channels — commissioned, exclusive, carried season after season.
A campaign portrait developed at the Studio: burgundy brocade, night light.
What it produces
- Portrait
- Campaign
- Social channels
- Seasonal variations
When
For a brand that wants a face without depending on a person.
Atelier VII
Visual heritage
Product photography, property dossiers and restored archives — museum quality, perpetual rights.
One plate from our own image bank — a render, not a photograph.
What it produces
- Product photography
- Property dossier
- Restored archive
- Proprietary image bank
When
To build an image bank you never license again.
The method
Five acts. You approve each one.
Nothing moves without your agreement: every act closes on a decision, and the decision is yours.
Act I
Writing & framing
We write the intention before anything is filmed: what the house says, to whom, and what the film must achieve.
What you approveThe intention note and the framing.At the first act there is no image yet: there is a sentence, and your hand in the margin.
Act II
Art direction
Light, matter, palette, typography: the visual grammar is settled before production, not discovered during it.
What you approveThe art direction and its references.The board — four materials, one light and one letter, settled together.
Act III
Production
Shooting, CGI, modelling, animation: the making stays under the same direction as the writing.
What you approveThe first cut.The image arrives bucket by bucket. One is being computed; the rest are waiting their turn.
Act IV
Post-production
Grading, sound, motion identity, per-channel variations — the film leaves in the right format for each broadcast.
What you approveThe master and its variations.The grade — the temperature of the shot is decided here, and then it stops moving.
Act V
Handover & rights
You receive the masters, the sources and the rights — full, perpetual, with no royalty to pay again.
What you approveThe handover of files and rights.The handover — two sheets, a signature, and a seal that closes the commission.
Selected work
Playable world
CerfLand Casino — a playable brand world, written, modelled and animated at the Studio. Five scenes, one direction.
Brand game
The arrival
Atelier VI
The Égérie
A brand face created for you: a person who does not exist, commissioned, exclusive, who poses for your campaigns, carries your editorials and returns season after season — identical.
- What it is
- A Studio creation: a proprietary face, adapted for your campaigns.
- What it is not
- It is not Cerfi. She speaks to no one, answers nothing, books nothing.
- Exclusivity
- The face is produced for you alone, and never offered again.
- Commercial
- On proposal, according to scope and the length of exclusivity.
The programmes
Five programmes, built with you.
From closed campaigns to annual programmes: the scope is settled together, then proposed.
Identity rebuildOn proposalTake the visual identity back, and announce it.
What it contains
- Visual identity
- 3 min manifesto film
- Large-format launch
- Signature NFC cards
Integrated 360° suiteOn proposalA full campaign, from television to social.
What it contains
- 30 s TV spot
- Urban & transport display
- Four social videos
- Broadcast reporting
Seasonal dominationOn proposalA whole season held by a single direction.
What it contains
- 60 s TV spot
- National display
- Metro in three cities
- Two full press pages
- Eight videos
Annual dominationOn proposalFour seasons, a dedicated production capacity.
What it contains
- Four seasonal campaigns
- Continuous social production
- Digital ambassador
- Founder’s direction
Permanent presidencyOn proposalThe closest relationship the Maison offers.
What it contains
- The full annual programme
- Twelve press dossiers
- Proprietary brand face
- Weekly founder steering
Every programme is priced after a framing: the production, the formats and the calendar come before any amount.
Media buying (TV, display, transport, press) is always invoiced separately from CerfLand production, with the margin shown — it is never folded into a Maison price.
The formats
What you receive, format by format.
Every deliverable leaves in the formats of its broadcast, with its rights.
Film & spot4 deliverables
- Manifesto film60 to 180 s
- Broadcast spot15 · 20 · 30 s
- Brand documentary3 to 12 min
- Social capsules9:16 · 1:1 · 16:9
Large formatCerfLand production; printing entrusted to partners, media buy invoiced separately.4 deliverables
- Televisionnational & regional
- Urban displayDOOH & paper
- Transport & airportsmetro, stations, terminals
- Cinema & pressscreens, full page
Digital & interactive4 deliverables
- Signature site3 to 6 weeks
- Operating platformon framing
- Brand game3 to 5 weeks
- Playable 3D worldon framing
Objects & heritage4 deliverables
- Signature NFC cardmetal, by ten
- Case & stationeryleather, fine papers
- Product photographymuseum quality
- Restored archiveperpetual rights
Full, perpetual rights, every channel — handed over with the masters and the sources.
Tell us what you are preparing.
A season, a launch, a rebuild: we frame the scope with you, then we propose. No pitch process, no intermediary.
CerfLand Casino — the entrance. Sixty-four frames produced at the Studio.