Bespoke
For engagements that break the mould.
The five standard plans cover the vast majority of houses. For those whose scope or needs break the mould, three bespoke engagements.
Three bespoke engagements
Bespoke Maison · Bespoke Agents · Pilote.
Bespoke Maison
from €15,000/mo
12-month minimum
For houses whose needs exceed DOMAINE but do not reach PILOTE. A scope built with you, a partial dedicated team, a monthly editorial committee with a Senior Director + Armin Keshani quarterly, complimentary Circle membership at the Club.
Bespoke Agents
from €65,000/yr
12 months, renewable
To deploy one or more proprietary digital collaborators without subscribing to a full plan. Designed over 8–14 weeks, dedicated isolated AWS Bedrock infrastructure, perpetual ownership.
PILOTE
from €78,000/mo
18-month minimum
For global houses and listed groups. 12 to 17 collaborators + a Premium influencer + 3 bespoke. Unlimited production. 4 broadcast TV spots/yr. Inner Circle at the Club. Monthly briefing with Armin Keshani.
When bespoke becomes necessary
Five typical situations.
A brand whose revenue exceeds €80M but which declines full PILOTE
You operate at scale but prefer a more circumscribed scope — without the Capital Roundtable, or with lighter advertising production. A Bespoke Maison allows this calibration.
A group with several sub-brands at different levels
You have three or four houses under one holding, some at ATELIER level, others DOMAINE. A Bespoke Maison engagement orchestrates the whole under a single contract.
An unprecedented geographic deployment
You are opening a new subsidiary in a market the standard grid does not cover (Singapore, São Paulo, Mumbai). A Bespoke Maison integrates this specificity, with the recruitment of local providers.
A digital agent very specific to your business
You want an agent that runs your VIP loyalty programme, monitors your external artisans, or synthesises daily POS data. Bespoke Agents lets you create that agent without a plan.
An acute reputational crisis
You are going through a crisis and need a CerfLand Crisis War Room active for three to six months, but do not wish to commit beyond. A Bespoke Maison allows a limited-duration engagement with immediate deployment.
Bespoke Maison
A monthly engagement calibrated to your house.
| Scale | Monthly investment |
|---|---|
| Light bespoke (beyond DOMAINE, below PILOTE) | €15,000 to €25,000/mo |
| Medium bespoke (moderate multi-brand or multi-market) | €25,000 to €45,000/mo |
| Heavy bespoke (close to PILOTE without the whole) | €45,000 to €70,000/mo |
The exact price is calibrated to the negotiated scope. No rigid pricing — no hidden pricing.
Bespoke Agents
Digital collaborators entirely bespoke.
| Level | Initial creation | Monthly maintenance | Timeframe |
|---|---|---|---|
| Bespoke Standard | €65,000 | €2,800/mo | 10–14 weeks |
| Bespoke Advanced | €120,000 | €5,400/mo | 14–20 weeks |
| Bespoke Premium (synced voice, multilingual) | from €180,000 | from €8,900/mo | 16–24 weeks |
Common guarantees
Six enforceable commitments.
01Transparent framing
No bespoke engagement is signed before a documented initial framing of two to four weeks.
02Enforceable scope
The negotiated scope is annexed to the contract. Any change is the subject of a signed amendment.
03Full handover at the end
All assets produced remain your property in perpetuity.
04Reinforced confidentiality
A perpetual NDA signed at engagement. A small dedicated team. Storage in France or Switzerland.
05Regulatory compliance
EU AI Act 2024 · GDPR · ARPP · AMF/SEC/FCA for listed houses.
06Option of early termination
Beyond the minimum term, termination with 90 to 180 days notice. No penalty.
A project that breaks the mould? Let’s talk.
An initial 45-minute conversation with a Senior Director and Armin Keshani. A precise identification of your needs. A bespoke quote within 5 days.