The Égérie is a digital muse created from scratch for your Maison. She fronts your campaigns, carries your editorial and your social, and returns season after season — unchanged. You receive the face, the image corpus and the deed of transfer.
Couture
Seasonal campaign
Evening
Campaign sheet
Our own campaign studies, never a client house’s campaign. A house receives ONE face, and only that one — declined, never replaced.
What you commission
Three words say what an Égérie is — and one line says what she is not. The rest of this page shows.
01
A person who does not exist, drawn for your Maison alone. No existing model, no common bank, no lookalike.
02
She poses. Posters, lookbooks, posts, storefront, brand emails: wherever your brand shows itself, the same face.
03
On full settlement the face is transferred to you — in perpetuity, with no usage royalty, and the deed that says so.
What she is not
An assistant: she speaks to no one and answers nothing.
A licensed model: no modelling contract, no rights to renew.
A shared template: no stock face, no common bank.
Anyone’s portrait: she depicts no real person.
The delivery
01
The face, settled and approved by you. Every image that follows is measured against it — it is the standard of likeness.
02
A body of editorial imagery — framing, light, attitude — ready to publish.
03
Outfits, locations and atmospheres developed in line with your art direction.
04
Delivered for print, large-format display and web, in the formats your teams already use.
05
What may be published, in what context, and how to retouch an image without betraying the face.
06
Ownership of the face, in writing, in your name, in perpetuity.
Continuity
A campaign is replayed every season, and every season starts casting again. Here the likeness is settled once and for all: what follows is production — in every format your brand publishes. One study, five crops.
Studio study, couture look — the same face as the opening, as a poster.
The same study, recropped as a lookbook spread.
The same study, in the vertical format of social.
The same study, as a home-page banner.
The same study once more — recropped, never remade. That is precisely what you buy.
The five crops above are cut from one and the same file — the opening study, recropped, never remade. No retouching, no generation: that is what “the same face, season after season” means.
Ownership
This is the question that decides the commission, so it is written plainly here — and carried into the contract.
No existing model, no template, no shared bank. The face grows out of an intention written with you.
On full settlement, the face, the voice and the identity are transferred to you, in perpetuity, with no usage royalty.
No reuse on our side, no trace in a common bank, no exposure to a third party.
For a single house, and for nobody else. The digital lookalike does not exist here.
The Égérie is entirely created and depicts no one. A voice is cloned only from a consenting person.
Intention, sketches, settled face, corpus. You approve at every stage; nothing is produced without your word.
The engagement
The Studio publishes no price for the Égérie: every face is a commission, and every proposal is written for one Maison. Here is the shape of the engagement — what you receive, what is reserved to you, and how she lives from one season to the next.
On proposal
The still image.
On proposal
The muse who speaks and moves.
Two moments in every engagement: the Creation — the work itself, made once — then Supervision, the continuous production. The proposal sets out the scope, the milestones and the terms of transfer; nothing is produced without your word.
Next
An art direction, a season ahead, a brand to embody. The creation begins with a reading of your world; sketches come before any production commitment.
01
Your world, your past campaigns, the direction you mean to take next season.
02
Several possible faces, shown to you before any production commitment.
03
You keep one. It becomes the master reference, and production begins.
The setting changes. The face never does.
It is the only promise an Égérie makes — and the one a campaign could never keep with a model.
The Maison’s two faces
