Maison & Manufacture CerfLand

Sector · Galleries & Collections

The art you exhibit deserves an audience to match.

Galleries, auction houses, collections: those that build their editorial presence between openings do not only fill their evenings — they build a market.

Cerfi informs collectors between two hangs and hands every serious interest to the gallery.

Book a conversationSee the plan

Act I — The reality

The art you exhibit deserves an audience to match. The galleries that build their editorial presence between openings build a market, not only an evening.

Act II — What we build

From opening to market, a continuous presence.

Editorial content, exhibition film and press kit — to exist between events, not only during them.

I

Exhibition film

Before, during, after the opening. A film that extends the event well beyond the evening.

What you receive

A film shot from the hang to the opening, edited to live after the event — absent collectors included.

What it creates

The exhibition keeps existing — and selling — long after the evening.

II

Editorial content

Artists, works, creative process: a presence that builds an audience, not just a guest list.

What you receive

Artist portraits, readings of works and process stories, written and produced by the Maison.

What it creates

Your gallery builds an audience of collectors — not only a guest list.

III

Social media & Community

Regular editorial presence — Instagram, LinkedIn, art press. Held between exhibitions.

What you receive

The calendar prepared and published in your register — every piece approved by the gallery.

What it creates

Between two hangs, the gallery stays present — with the required sobriety.

IV

Press kit

For major exhibitions and events such as Art Basel: a kit that opens the right doors.

What you receive

A kit written and composed for the art press and the fairs — ready to open the right doors.

What it creates

Your exhibition arrives prepared where its reputation is decided.

Act III — Cerfi in this trade

Galleries & Collections

The words, situations, professional frame and limits of galleries and collections — structured for Cerfi, and read by him in every conversation.

Frames

  • France
  • Monaco
  • European Union
  • International

Sector modules · On configuration

Skill 11 · v1.0.0 · dated · next review on

Terms the skill defines, distinguishes, and knows not to confuse.

Legal

  • Auction houseMaison de ventes, hôtel des ventes
  • Re-auction after buyer defaultRéitération des enchères (anciennement « folle enchère »)
  • Listed movable object (France)Objet mobilier classé (monument historique), objet classé MH
  • Importer statementDéclaration de l'importateur (biens culturels)

Technical

  • Online Viewing Room (OVR)Salle de présentation en ligne, viewing room, OVR
  • Printer's proof (PP)Épreuve d'imprimeur (PP)
  • Monotype
  • Preventive conservationConservation préventive

CerfLand holds no legal, medical, educational or regulatory authority, and neither does the agent. Anything belonging to law, care, compliance or an establishment’s own decision returns to your professionals — written into the framing before it is ever set in the product.

Rule titles, situations and limits are translated from the French canonical skill; the French text is authoritative.

Who holds whatWhat your house teaches it · What Cerfi does today · What CerfLand maintains

What your house teaches it

Your facts, and nobody else’s. Each is filed under one of the product’s own categories — the same grid your customer space offers.

  • Your current exhibitions, artists and provenance, as the gallery documents them
  • Your acquisition and artwork-reservation conditions
  • Your private viewings and their customs

Filed under

  • Services offered
  • Frequent questions
  • Restrictions
  • Appointments
  • Published prices

Seven outcomes. Only two let the agent answer alone.

The agent may answer alone

  • knowledge_groundedA source you approved covers the question, and the agent cites it.
  • knowledge_not_requiredThe question asks for no fact of your house — a courtesy, a rephrasing.

Returned to a person on your team

  • knowledge_missingNo approved source covers the question — or the agent could cite nothing.
  • knowledge_conflictTwo approved versions contradict each other: the door stays shut until you settle it.
  • knowledge_expiredThe end-of-validity date you set has passed.
  • knowledge_not_approved_for_autonomyThe fact is approved, but you have not authorised its autonomous use. Two separate acts.
  • knowledge_low_confidenceA citation matches none of the offered sources — the check catches the agent out.

These are the real states of the grounding check, as the engine names them. That check — not a writing instruction — is why it does not invent: five of these seven outcomes shut the door and hand back to your team.

The same engine, configured to your house — there is no per-sector specialist model, and none is sold here.

What Cerfi does today

  • Governed conversation, grounded in your approved knowledge — never improvisation
  • Voice in the browser — a spoken conversation you can interrupt
  • Real appointments in your calendar, email confirmations in your brand
  • Qualified requests, tracked cases and an elegant handover to a human
  • French and English today; any other language activates per establishment

It grows more relevant as your knowledge grows

Every fact you approve widens what the agent may answer alone — because anything no source covers comes back to you. It is your act, not a subscription: there is no watch, no scheduled refresh and no automatic update. And when you correct a fact that was already approved, the product writes a new version, keeps the old one on file, and resets the authorisation for autonomous use until you grant it again.

When a person stays in charge

The sensitive, the unusual and the unknown always return to your teams: an autonomy ceiling sets how far Cerfi acts alone, a validation queue submits the rest to you, and what your approved knowledge cannot prove, Cerfi refuses to invent.

Enabled at setup · In preparation

  • Sector modulesOn configuration
  • Secure documentsOn configuration
  • Bespoke integrations (CRM, PMS…)On proposal
  • Telegram command centreOn configuration
  • AvatarComing soon

What CerfLand maintains

  • The engine and the filing frameOne engine, and the frame your knowledge is filed under — from identity and hours through to the subjects that must return to a person. We maintain the frame; the facts it files stay yours.
  • The escalation lockPassing on a complaint stays entrusted to a person. It is not a setting: none of the three autonomy modes lifts it, automatic included.
  • The published capability registryEvery channel’s state — available, on configuration, on proposal — is read from a registry the product executes. A page cannot promise more than the product ships.
  • The framing, the installation, then the amendmentsWe frame it with you, we install, we steer. The scope adjusts by amendment — never in silence, never without you.

What we do not do, and it is better read here than after signature: there is no automatic update of your knowledge and no per-sector specialist model. Your sector’s industry skill is sourced, dated, versioned and maintained by CerfLand; its next review is shown as a date, never as a promised cadence. An approved version stays in service until you approve another one, or until the end date you gave it. Nothing enters the agent’s knowledge without someone at your establishment approving it, and an approved version is never overwritten: it is replaced, and the former one stays on file.

The knowledge processing chain in the customer space: a source filed, checked, held as a draft, then two steps marked “in your hands” — your approval, then the authorisation to use it autonomously.
Demonstration data

The product says it itself: “nothing is used before your decision”, and two of the five steps carry “in your hands”. That is where the boundary between your knowledge and our engine actually sits. The customer space is in French today.

Act IV — The engagement

A presence that builds a market.

For major exhibitions, a Documentary Pack completes the plan. We define the scope together.

Recommended
IRecommended plan

ATELIER

Gallery · auction house · collection

from

€5,800excl. VAT / mo

The presence direction of a gallery, from the editorial canon to production between openings.

What’s included

  • Editorial content — artists, works, creative process
  • Exhibition film — before, during, after the opening
  • Regular editorial presence — Instagram, LinkedIn, art press
  • Press kit for exhibitions and Art Basel

First results

120 days

Full ramp-up

12 months

Begin with ATELIERSee the full plan

A major exhibition? For large-scale exhibitions, a Documentary Pack writes and films the event, from the hang to the opening. Extended rights, all channels. Discuss my project

Before any commitment, we look

Thirty minutes. A written document. Complimentary.

The founder reads your venue and returns an honest reading of your presence — no commitment, no sales pitch.

Request the Reading-30 AuditSee all sectors