Maison & Manufacture CerfLand

Work

Anonymised cases. Confidential identities.

Anonymised profiles. The commercial identity is concealed. Figures and results are fictional but realistic. No sector designation — these cases could belong to any universe of luxury.

MAISON plan

Level II house · independent watchmaking

Revenue€6.8M

Results at 12-18 months

  • ·Instagram 8,600 → 16,400 (+91%)
  • ·Director’s LinkedIn 0 → 18,000 views/month
  • ·Specialist press mentions: 0 → 14
  • ·Revenue: +22% (vs +6% historical)

DOMAINE plan

Level III house · artisanal manufacture

Revenue€42M

Results at 12-18 months

  • ·Instagram 84,000 → 165,000
  • ·International press mentions 0 → 28 (Monocle, Forbes, Robb Report)
  • ·Revenue €42M → €51M (+21%)
  • ·A Geneva family office entered the term-sheet phase

PILOTE plan

Level IV house · European listed

Revenue€380M

Results at 12-18 months

  • ·Measured brand equity +22% (Interbrand methodology)
  • ·Annual reach 280M in France + 1.2B internationally
  • ·Premium 25–35 cohort reactivated (+14%)
  • ·Share price +31% vs +8% sector average

Do these results speak to you?

Thirty minutes with a Senior Director to assess whether a similar trajectory is possible for your house.

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